Join this webinar to learn how to practice effective modern email marketing. We will show you how to reassess your current email program and how & where to introduce marketing automation. We will also discuss how member email behaviors and...
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Every association executive knows that events drive a significant portion of the organization's revenue, but did you know that 30-40% of all emails that associations send focus on getting members to register? It's clear that associations are...
Has your organization considered implementing a marketing automation platform? Are you overwhelmed with options? Check out my recap of Suzanne Carawan’s webinar What to Consider in a Marketing Automation Platform and take your organization’s digital...
You need Millennials to join. You need Gen X to spend more & get engaged. You need Boomers to stick around. How do you do this in today’s digital world when you can’t buy email lists, fax doesn’t work & direct mail is so expensive? Join this session...
Is marketing automation just a buzz word for an updated approach to email marketing? While many vendors on the market are saying this, it's just not true. Marketing automation is really a marketing approach that focuses on nurturing one individual...
What do you do when you need to get your message out to people for whom you don't have email addresses? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of...
If your organization is accumulating a growing list of leads with email addresses, it's probably time to take a look at marketing tools that will ensure effective digital interactions with those leads. Before you start looking at vendors and...
Marketing automation has arrived in the association industry and so many organizations are asking us for help in understanding the choices out there and how organizations are proceeding, that we put together a how & why webinar to go through...
Join Suzanne Carawan of High Road Solutions as she provides an overview of what is meant by marketing automation and showcase associations who are thriving due to their adaptation of new ways to market their certification, education, and event &...
Join Megatron fora session on what's hot in MarTech. Adam will show us his top 10 picks fortechnology that is helping marketers gain greater insight and do a better job on a daily basis.
