If your organization is accumulating a growing list of leads with email addresses, it's probably time to take a look at marketing tools that will ensure effective digital interactions with those leads. Before you start looking at vendors and...

Clothes go out of style. Haircuts & facial hair go out of style. Shoes go out of style. Style is everything and especially in digital. Think about it—fonts, images, website layout—they all have a style that tells the user whether your organization...

Join us as we delve deeper into the best practices of Using Digital Metrics to Gain Member Insight. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it.

While blogs have been around for more than fifteen years (that's true!), associations have largely adopted them as a kind of "nice to have" and clumped them together with social media. Promotional email has continued to dominate as the #1 way to...

Do you adjust your email calendar for seasonality or do you continue to bomb away with the hopes that people don't take summer vacation and are anxiously awaiting your email? Join this session if you know that email opens are lower during the...

Email open rates down? Emails look awful on mobile, but you're convinced that you have more time before you update your email design? Think again! Join this webinar to find out the key areas that may be blocking you from getting the open, click...

You have one newsletter and 50 slightly different, but almost the same versions for each of your chapters. You love the power of email marketing, but not the rigamarole and intensely time-consuming tasks required to perform the various art and...

Many people make New Year's resolutions for their personal health, but what about your email program? It's critical to make a concerted effort each year to go through the process of "out with the old, in with the new" to protect your email...