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Love Component Communications: Why NFIB Loves Its State Newsletters

Content Leader Jenny Lassi

May 25, 2016 2:13:02 PM


You have one newsletter and 50 slightly different, but almost the same versions for each of your chapters. You love the power of email marketing, but not the rigamarole and intensely time-consuming tasks required to perform the various art and science elements needed to do email marketing well. Additionally, you're ambitious. You want your organization to be the best and you want to take on interesting projects that pushes you as a marketer. If this sounds familiar then you're not alone, and you'll find this webinar led by the National Federation of Independent Business & email marketing manager, Andrew Burch, absolutely fascinating. Learn how Andrew's vision for his component newsletters turned into a new type of automation that allows him to reallocate his time towards more innovative tasks and makes his members happy.


  • Original Program Date: February 25, 2015
  • Duration: 1 hour