--- title: "HighRoad U: Association Marketing Education | Change Management" description: Change Management | HighRoad U is a free educational program from HighRoad Solution that focuses on digital marketing & marketing automation for associations and non-profits --- [CLIENT LOGIN](https://site.highroadsolution.com/login) [CONTACT US](https://site.highroadsolution.com/contact-highroad) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=200&height=80&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](https://site.highroadsolution.com/home) ![u_logo.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/inbound-lunch-bunch-images/hru-logo.png?width=130&name=hru-logo.png "u_logo.jpg") # [HighRoad U Webinar: Budgets, Roadmaps & MarTech Project Management](https://blog.highroadsolutions.com/highroadu/highroad-u-webinar-budgets-roadmaps-martech-project-management) Do you know how to develop a comprehensive approach to project management and how to build a roadmap with a realistic budget? Join this webinar and we will help you learn how to effectively track all your projects, assign ownership & allocate... 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Leadership Skills for Change Management](https://blog.highroadsolutions.com/highroadu/to-coach-or-lead-leadership-skills-for-change-management) A recent CEO Update breakfast included a panel discussion by executive recruiters who are working on placement of C-level association executives. Throughout the panel, one message dominated the conversation-change. The panelists noted that leading... [Read On](https://blog.highroadsolutions.com/highroadu/to-coach-or-lead-leadership-skills-for-change-management) # [Innovative Workforce: Rise of Smarketing & MarTech](https://blog.highroadsolutions.com/highroadu/innovative-workforce-rise-of-smarketing-martech) View this seminar video from HighRoad Solution's Training and Innovation Days for a panel discussion on the rise of Smarketing and MarTech in today's associations. 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