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HighRoad & C-Systems Joint Webinar: Email Marketing v Marketing Automation

Content Leader Suzanne Carawan

Mar 23, 2017 3:02:07 PM

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If your organization is accumulating a growing list of leads with email addresses, it's probably time to take a look at marketing tools that will ensure effective digital interactions with those leads.   Before you start looking at vendors and software platforms, you might want to begin with a basic question.  What is the difference between email marketing and marketing automation?  

  • Original Program Date: March 21, 2017
  • Duration: 1 hour