Summer Meltdown: What to Do When Your Members are on Vacation

Do you adjust your email calendar for seasonality or do you continue to bomb away with the hopes that people don't take summer vacation and are anxiously awaiting your email? Join this session if you know that email opens are lower during the summer, but don't know how to make the business case for throttling down and allocating resources elsewhere. Learn what top email marketers do during the sleepy summer months to ensure that they are ready to hit full speed by September.