--- title: HighRoad/C-Systems Joint Webinar Marketing Automation for iMIS description: In this webinar we will talk about what you need to know about marketing automation and how it differs from email marketing. image: https://blog.highroadsolutions.com/hubfs/sdma2016-images/sdma_ad-160x600.jpg --- [CLIENT LOGIN](https://site.highroadsolution.com/login) [CONTACT US](https://site.highroadsolution.com/contact-highroad) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=200&height=80&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](https://site.highroadsolution.com/home) ![u_logo.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/inbound-lunch-bunch-images/hru-logo.png?width=130&name=hru-logo.png "u_logo.jpg") # HighRoad/C-Systems Joint Webinar Marketing Automation for iMIS [![](https://app.hubspot.com/settings/avatar/eee22d0d73ed505725a8ee1516b16056)](https://blog.highroadsolutions.com/highroadu/author/suzanne-carawan) Content Leader [Suzanne Carawan](https://blog.highroadsolutions.com/highroadu/author/suzanne-carawan) Dec 16, 2016 12:16:56 PM Find me on: [LinkedIn](https://www.linkedin.com/in/suzannecarawan) [Twitter ](https://twitter.com/suzannecarawan) ![home-office-336378_1920.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/Blog_Post_Images/home-office-336378_1920.jpg?width=1024&name=home-office-336378_1920.jpg) Join Suzanne Carawan of High Road Solutions as she provides an overview of what is meant by marketing automation and showcase associations who are thriving due to their adaptation of new ways to market their certification, education, and event & content programs. Associations are fully focused on embracing disruptive technology to gain greater member insight and get more efficient. In this webinar, we will talk more about what you need to know about marketing automation and how it differs from email marketing. - Original Program Date: December 14, 2016 - Duration: 55 Minutes ## ON DEMAND [![](https://blog.highroadsolutions.com/hubfs/highroadU_2016/icon-slideshare.gif)](http://www.slideshare.net/highroadsolution/highroadcsystems-joint-webinar-marketing-automation-for-imis) [![](https://blog.highroadsolutions.com/hubfs/highroadU_2016/icon-youtube.gif)](https://attendee.gotowebinar.com/recording/6940283800144795652) Topics: [Lead Generation & Growth Strategies](https://blog.highroadsolutions.com/highroadu/topic/lead-generation-growth-strategies), [Professional Development & Education](https://blog.highroadsolutions.com/highroadu/topic/professional-development-education), [Content, Social & Digital Marketing](https://blog.highroadsolutions.com/highroadu/topic/content-social-digital-marketing), [Webinars](https://blog.highroadsolutions.com/highroadu/topic/webinars), [Marketing Automation](https://blog.highroadsolutions.com/highroadu/topic/marketing-automation) ### Subscribe ### Posts by Topic - 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