--- title: HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event Registration description: Join this session as we discuss different ways to target, incent & create buzz about your event through Marketing Automation. image: https://blog.highroadsolutions.com/hubfs/HRU%202018/92F19.png --- [CLIENT LOGIN](https://site.highroadsolution.com/login) [CONTACT US](https://site.highroadsolution.com/contact-highroad) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=200&height=80&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](https://site.highroadsolution.com/home) ![u_logo.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/inbound-lunch-bunch-images/hru-logo.png?width=130&name=hru-logo.png "u_logo.jpg") # HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event Registration [![](https://blog.highroadsolutions.com/hubfs/2019%20Blog%20Authors/MManges2023.jpg)](https://blog.highroadsolutions.com/highroadu/author/maneesha-manges) Content Leader [Maneesha Manges](https://blog.highroadsolutions.com/highroadu/author/maneesha-manges) Sep 22, 2017 1:59:12 PM Find me on: [LinkedIn](https://www.linkedin.com/in/maneeshamanges) [Twitter ](https://twitter.com/maneeshamanges) ![92F19.png](https://blog.highroadsolutions.com/hs-fs/hubfs/HRU%202018/92F19.png?width=1000&height=500&name=92F19.png) Every association executive knows that events drive a significant portion of the organization's revenue, but did you know that 30-40% of all emails that associations send focus on getting members to register? It's clear that associations are currently doing event marketing, but is it as effective as it could be? Join this session as we discuss different ways to target, incent & create buzz about your event through Marketing Automation. We'll show you how to get a much better response & allow you to send smarter & more sophisticated emails. - Original Program Date: September 19, 2017 - Duration: 1 hour ## ON DEMAND [![](https://blog.highroadsolutions.com/hubfs/highroadU_2016/icon-slideshare.gif)](https://www.slideshare.net/secret/9MXxtPITvo8ZmM) [![](https://blog.highroadsolutions.com/hubfs/highroadU_2016/icon-youtube.gif)](https://attendee.gotowebinar.com/register/8514755869217946115) Topics: [Event Marketing](https://blog.highroadsolutions.com/highroadu/topic/event-marketing), [Webinars](https://blog.highroadsolutions.com/highroadu/topic/webinars), [Marketing Automation](https://blog.highroadsolutions.com/highroadu/topic/marketing-automation), [Csystems webinars](https://blog.highroadsolutions.com/highroadu/topic/csystems-webinars) ### Subscribe ### Posts by Topic - [Webinars (83)](https://blog.highroadsolutions.com/highroadu/topic/webinars) - [Content, Social & Digital Marketing (71)](https://blog.highroadsolutions.com/highroadu/topic/content-social-digital-marketing) - 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