STOP THE MADNESS!!!! Sending one size fits all emails to your entire list of subscribers/members is not a valid strategy. You really need to put some thought into it if you want to achieve higher open, click through, and conversion rates. Join us...
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What's harder than marketing to members? Marketing to members who are professional marketers. This is the membership the Electronic Retailing Association (ERA) serves. ERA members are companies that utilize infomercials to market their products and...
There's got to be a better way than what we've all been doing for the last 10 years in email marketing. So much of our time spent in marketing & communications is still eaten up by redundant tasks and so little time is focused on rethinking how our...
Do you have members in Canada? Do you send email to prospects or even attendees in Canada? If you do, then you'll want to join this webinar to hear about the new anti-spam law that's gone into effect that's known as CASL (pronounced "castle"). This...
You have a bunch of systems that capture metrics, but are you using your links in the most effective way possible to measure content interaction? Join this webinar to learn best practices for URL creation and tracking so that you can best measure...
The social web has created a new set of expectations for association members and how they want to experience their association online. Your website has to be the hub of what matters to them. But does it meet today's standards and go beyond a...
What are landing pages and why are they so under-utilized by associations? Join this webinar to learn the fundamentals of landing pages & how to construct them, when to use them and how to track them. Then, move on to understanding how landing pages...
U can't take it anymore. The To Do list, the bucket list, the "one day I'll be able to think about strategy" list is growing longer while the days are growing shorter. You're not going to get more help or miraculously find more time. The fact is...
This webinar is dedicated to iMIS clients and focused on innovative new ways that you can better engage members through martech. Join us to explore how organizations are using inbound methodologies to gain greater insights into their users at the...
Maybe you aren't quite making a list and checking it twice on the gift front, but you should be when it comes to email marketing. The holidays are coming and you'll want to send out messages of thanks and best wishes to your members. Join this...
