The social web has created a new set of expectations for association members and how they want to experience their association online. Your website has to be the hub of what matters to them. But does it meet today's standards and go beyond a glorified brochure? Today's association websites compete with for-profit sites, industry publications, member companies and even other associations. But there is more than just competition. New user-driven technologies and trends are reshaping the way we all use the web - and the way your members use your association website. Join us for a high level review of 5 key trends ranging from content marketing to mobile web and walk away with strategies and ideas on how your site can compete in this modern online landscape.
- Original Program Date: March 24, 2014
- Duration: 52 Minutes
ON DEMAND
