---
title: "Don’t Miss iMIS: 5 Ways to Measure that Might Be Passing You By"
description: This webinar reviews the 5 areas that most organizations running iMIS are missing and showcase how you can better take advantage of your iMIS platform to drive amazing digital marketing campaigns.
---

[CLIENT LOGIN](https://site.highroadsolution.com/login) [CONTACT US](https://site.highroadsolution.com/contact-highroad)

[![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=200&height=80&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](https://site.highroadsolution.com/home)

![u_logo.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/inbound-lunch-bunch-images/hru-logo.png?width=130&name=hru-logo.png "u_logo.jpg")

# Don’t Miss iMIS: 5 Ways to Measure that Might Be Passing You By

[![](https://app.hubspot.com/settings/avatar/eee22d0d73ed505725a8ee1516b16056)](https://blog.highroadsolutions.com/highroadu/author/suzanne-carawan)

Content Leader [Suzanne Carawan](https://blog.highroadsolutions.com/highroadu/author/suzanne-carawan)

 May 17, 2016 11:53:01 AM

Find me on: [LinkedIn](https://www.linkedin.com/in/suzannecarawan) [Twitter ](https://twitter.com/suzannecarawan)

This webinar is dedicated to iMIS clients and focused on innovative new ways that you can better engage members through martech. Join us to explore how organizations are using inbound methodologies to gain greater insights into their users at the individual, group and population levels. We will review the 5 areas that most organizations running iMIS are missing and showcase how you can better take advantage of your iMIS platform to drive amazing digital marketing campaigns.

- Original Program Date: May 8, 2015
- Duration: 1 hour

## ON DEMAND

[![](https://blog.highroadsolutions.com/hubfs/highroadU_2016/icon-youtube.gif)](https://youtu.be/IlhYywRT7tA)

Topics: [Inbound Marketing](https://blog.highroadsolutions.com/highroadu/topic/inbound-marketing), [Webinars](https://blog.highroadsolutions.com/highroadu/topic/webinars)

<http://www.facebook.com/share.php?u=https://blog.highroadsolutions.com/highroadu/dont-miss-imis-5-ways-to-measure-that-might-be-passing-you-by> <http://twitter.com/intent/tweet?status=https://blog.highroadsolutions.com/highroadu/dont-miss-imis-5-ways-to-measure-that-might-be-passing-you-by> <http://www.linkedin.com/shareArticle?mini=true&url=https://blog.highroadsolutions.com/highroadu/dont-miss-imis-5-ways-to-measure-that-might-be-passing-you-by> <https://plus.google.com/share?url=https://blog.highroadsolutions.com/highroadu/dont-miss-imis-5-ways-to-measure-that-might-be-passing-you-by>

### Subscribe

### Posts by Topic

- [Webinars (83)](https://blog.highroadsolutions.com/highroadu/topic/webinars)
- [Content, Social & Digital Marketing (71)](https://blog.highroadsolutions.com/highroadu/topic/content-social-digital-marketing)
- [Email Marketing (22)](https://blog.highroadsolutions.com/highroadu/topic/email-marketing)
- [Lead Generation & Growth Strategies (22)](https://blog.highroadsolutions.com/highroadu/topic/lead-generation-growth-strategies)
- [Marketing Automation (20)](https://blog.highroadsolutions.com/highroadu/topic/marketing-automation)
- [Professional Development & Education (14)](https://blog.highroadsolutions.com/highroadu/topic/professional-development-education)
- [Seminars (13)](https://blog.highroadsolutions.com/highroadu/topic/seminars)
- [Analytics & Measurement (12)](https://blog.highroadsolutions.com/highroadu/topic/analytics-measurement)
- [ASAE Lunch Learning Webinars (11)](https://blog.highroadsolutions.com/highroadu/topic/asae-lunch-learning-webinars)
- [Workforce & Human Capital (7)](https://blog.highroadsolutions.com/highroadu/topic/workforce-human-capital)
- [Inbound Marketing (6)](https://blog.highroadsolutions.com/highroadu/topic/inbound-marketing)
- [Event Marketing (5)](https://blog.highroadsolutions.com/highroadu/topic/event-marketing)
- [Toolkits of the Month (5)](https://blog.highroadsolutions.com/highroadu/topic/toolkits-of-the-month)
- [association marketing (4)](https://blog.highroadsolutions.com/highroadu/topic/association-marketing)
- [best practices (4)](https://blog.highroadsolutions.com/highroadu/topic/best-practices)
- [Association Industry Commentary (3)](https://blog.highroadsolutions.com/highroadu/topic/association-industry-commentary)
- [Change Management (3)](https://blog.highroadsolutions.com/highroadu/topic/change-management)
- [Inbound Lunch Bunch (2)](https://blog.highroadsolutions.com/highroadu/topic/inbound-lunch-bunch)
- [SEO (2)](https://blog.highroadsolutions.com/highroadu/topic/seo)
- [content marketing (2)](https://blog.highroadsolutions.com/highroadu/topic/content-marketing)
- [digital advertising (2)](https://blog.highroadsolutions.com/highroadu/topic/digital-advertising)
- [interactive content (2)](https://blog.highroadsolutions.com/highroadu/topic/interactive-content)
- [Analyst Briefs (1)](https://blog.highroadsolutions.com/highroadu/topic/analyst-briefs)
- [Association Research (1)](https://blog.highroadsolutions.com/highroadu/topic/association-research)
- [Budgeting (1)](https://blog.highroadsolutions.com/highroadu/topic/budgeting)
- [Csystems webinars (1)](https://blog.highroadsolutions.com/highroadu/topic/csystems-webinars)
- [Personalization (1)](https://blog.highroadsolutions.com/highroadu/topic/personalization)
- [membership marketing (1)](https://blog.highroadsolutions.com/highroadu/topic/membership-marketing)

[see all](https://blog.highroadsolutions.com/highroadu/dont-miss-imis-5-ways-to-measure-that-might-be-passing-you-by#)

### Search

[![Download the Report](https://blog.highroadsolutions.com/hs-fs/hubfs/sdma2017/sdma_160x600.jpg?width=160&name=sdma_160x600.jpg "Download the Report")](https://pages.highroadsolution.com/sdma-2017-download-the-report)

[![social-fb](https://blog.highroadsolutions.com/hs-fs/hubfs/HRS_2016_Homepage/s-facebook.jpg?width=54&name=s-facebook.jpg "social-fb")](https://www.facebook.com/HighRoadSolution) [![social-tw](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-twitter.jpg)](https://twitter.com/HighRoadsol) [![social-in](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-linkedin.jpg)](http://www.linkedin.com/company/highroad-solution) [![social-gp](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-pinterest.jpg)](https://www.pinterest.com/highroadsol/) [![social-yt](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-youtube.jpg)](https://www.youtube.com/c/highroadsolution) [![mail](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-mail.jpg)](https://site.highroadsolution.com/contact) [![phone](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-phone.jpg)](https://site.highroadsolution.com/contact) [![social-gp](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-slideshare.jpg)](http://www.slideshare.net/highroadsolution) [![social-hru](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-hru.jpg)](http://website.highroadu.com/)

[Who](https://site.highroadsolution.com/highroad-origins)[What](https://site.highroadsolution.com/what)[Why](https://site.highroadsolution.com/why)[How](https://site.highroadsolution.com/how)[Solutions](https://site.highroadsolution.com/products)[Partners](https://site.highroadsolution.com/partners-all)[ASAE](https://site.highroadsolution.com/asae)[HighRoad U](https://site.highroadsolution.com/highroadu)[Blog](https://blog.highroadsolution.com/blog)[Events](https://site.highroadsolution.com/highroadevents)[Careers](https://site.highroadsolution.com/careers)[Contact](https://site.highroadsolution.com/contact)

P O Box 915 Ashburn, Virginia 20146 USA

[Privacy Policy](https://pages.highroadsolution.com/privacypolicy) | [Acceptable Use](https://pages.highroadsolution.com/acceptableuse)

![](https://dc.ads.linkedin.com/collect/?pid=63376&fmt=gif)

![](https://dc.ads.linkedin.com/collect/?pid=63376&fmt=gif)