--- title: Rethinking the Marketing Department description: Join our live interview format to hear how ERA is doing more with less thanks to a re-vamped departmental mindset and methodology. --- [CLIENT LOGIN](https://site.highroadsolution.com/login) [CONTACT US](https://site.highroadsolution.com/contact-highroad) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=200&height=80&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](https://site.highroadsolution.com/home) ![u_logo.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/inbound-lunch-bunch-images/hru-logo.png?width=130&name=hru-logo.png "u_logo.jpg") # Rethinking the Marketing Department [![](https://blog.highroadsolutions.com/hs-fs/hub/345438/file-716856031.jpg)](https://blog.highroadsolutions.com/highroadu/author/dave-martin) Content Leader [Dave Martin](https://blog.highroadsolutions.com/highroadu/author/dave-martin) May 17, 2016 4:48:38 PM Find me on: [LinkedIn](https://www.linkedin.com/in/15davemartin) What's harder than marketing to members? Marketing to members who are professional marketers. This is the membership the Electronic Retailing Association (ERA) serves. ERA members are companies that utilize infomercials to market their products and are experts at getting people to engage. ERA board members' expectations were high; staff needed to be able to respond very quickly and produce top quality marketing campaigns. To meet the members' needs, ERA realized that they needed to re-think their marketing department, their systems and their push marketing approach. 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