We've been doing retention marketing a long time and gotten savvier on using digital to communicate effectively. However, now that we're facing generational shifts, the need to recruit individuals who are super digital savvy and in a world that...
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Email often seems more of a trick than a treat. Mysterious bounces, pixels that suddenly appear and change your formatting, graphics that don't render right are just a few issues that can make your hair stand on end. Join email expert, HighRoad...
STOP THE MADNESS!!!! Sending one size fits all emails to your entire list of subscribers/members is not a valid strategy. You really need to put some thought into it if you want to achieve higher open, click through, and conversion rates. Join us...
What's harder than marketing to members? Marketing to members who are professional marketers. This is the membership the Electronic Retailing Association (ERA) serves. ERA members are companies that utilize infomercials to market their products and...
This session will provide practical tools that you can implement now so that you can get past simply measuring open and click through rates. We're aiming to cut through the excuses for why you don't take the time to measure by putting measurement up...
There's got to be a better way than what we've all been doing for the last 10 years in email marketing. So much of our time spent in marketing & communications is still eaten up by redundant tasks and so little time is focused on rethinking how our...
Do you have members in Canada? Do you send email to prospects or even attendees in Canada? If you do, then you'll want to join this webinar to hear about the new anti-spam law that's gone into effect that's known as CASL (pronounced "castle"). This...
You have a bunch of systems that capture metrics, but are you using your links in the most effective way possible to measure content interaction? Join this webinar to learn best practices for URL creation and tracking so that you can best measure...
The social web has created a new set of expectations for association members and how they want to experience their association online. Your website has to be the hub of what matters to them. But does it meet today's standards and go beyond a...
What are landing pages and why are they so under-utilized by associations? Join this webinar to learn the fundamentals of landing pages & how to construct them, when to use them and how to track them. Then, move on to understanding how landing pages...
