--- title: "HighRoad U: Association Marketing Education | Suzanne Carawan (2)" description: HighRoad U is a free educational program from HighRoad Solution that focuses on digital marketing & marketing automation for associations and non-profits (2) --- [CLIENT LOGIN](https://site.highroadsolution.com/login) [CONTACT US](https://site.highroadsolution.com/contact-highroad) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=200&height=80&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](https://site.highroadsolution.com/home) ![u_logo.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/inbound-lunch-bunch-images/hru-logo.png?width=130&name=hru-logo.png "u_logo.jpg") ## Suzanne Carawan Find me on: # [HighRoad/C-Systems Joint Webinar Marketing Automation for iMIS](https://blog.highroadsolutions.com/highroadu/highroad/c-systems-joint-webinar-marketing-automation-for-imis) Join Suzanne Carawan of High Road Solutions as she provides an overview of what is meant by marketing automation and showcase associations who are thriving due to their adaptation of new ways to market their certification, education, and event &... [Read On](https://blog.highroadsolutions.com/highroadu/highroad/c-systems-joint-webinar-marketing-automation-for-imis) # [Toolkit of the Month Webinar: Competitive Products Sales Reference](https://blog.highroadsolutions.com/highroadu/toolkit-of-the-month-webinar-competitive-products-sales-reference) This month's Competitive Products Sales Reference Toolkit was designed to help youby providing your sales team with a quick reference for competitive product intelligence. [Read On](https://blog.highroadsolutions.com/highroadu/toolkit-of-the-month-webinar-competitive-products-sales-reference) # [ASAE Lunch Learning Webinar: Omni-Channel Marketing: How to Layer Your Channels to Increase Leads](https://blog.highroadsolutions.com/highroadu/asae-lunch-learning-webinar-omni-channel-marketing-how-to-layer-your-channels-to-increase-leads) Are you using social, email, websites and blogs separately, or have you combined them in such a way that they are amplifying one another? What about your videos and on-demand webinar content? Where is your sign-up widget for your newsletter versus... [Read On](https://blog.highroadsolutions.com/highroadu/asae-lunch-learning-webinar-omni-channel-marketing-how-to-layer-your-channels-to-increase-leads) # [HighRoad U Webinar: Web Content Audit Toolkit](https://blog.highroadsolutions.com/highroadu/highroad-u-webinar-web-content-audit-toolkit) Please enjoy this month's toolkit for your web content audit. You can access the OnDemand webinar and slides as well as the toolkit itself below. Use this toolkit to help you audit your content strategy and determine what needs to be created,... [Read On](https://blog.highroadsolutions.com/highroadu/highroad-u-webinar-web-content-audit-toolkit) # [Using Interactive Content to Convert Prospects to Customers](https://blog.highroadsolutions.com/highroadu/using-interactive-content-to-convert-prospects-to-customers) This month we'll explore the topic of Using Interactive Content to Convert Prospects to Customer. Join us for this webinar as we get an overview of how important using interactive content is for your organization. [Read On](https://blog.highroadsolutions.com/highroadu/using-interactive-content-to-convert-prospects-to-customers) # [Measuring: Promoting Online Education & Certification](https://blog.highroadsolutions.com/highroadu/measuring-promoting-online-education-certification) Learn how to measure success for Promoting Online Education & Certification . We'll find out what metrics are important, how to collect & interpret them so that your organization thrives. [Read On](https://blog.highroadsolutions.com/highroadu/measuring-promoting-online-education-certification) # [Best Practices: Promoting Events through Digital Communications](https://blog.highroadsolutions.com/highroadu/best-practices-promoting-events-through-digital-communications) Join us as we delve deeper into the best practices of Promoting Events through Digital Communications. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it. [Read On](https://blog.highroadsolutions.com/highroadu/best-practices-promoting-events-through-digital-communications) # [Overview: Promoting Events through Digital Communications](https://blog.highroadsolutions.com/highroadu/january-15th-overview-promoting-events-through-digital-communications) This month we'll explore the topic of Promoting Events through Digital Communications. Join us for this webinar as we get an overview of Promoting Events through Digital Communications and learn why it's important for your organization. [Read On](https://blog.highroadsolutions.com/highroadu/january-15th-overview-promoting-events-through-digital-communications) # [We Got One! How to Measure a Recently Activated Person](https://blog.highroadsolutions.com/highroadu/we-got-one-how-to-measure-a-recently-activated-person) Some individual or set of individuals has activated!!! They have voluntarily engaged with us to let us know that they like what we're offering enough to pick up their fingers and take action. How do we identify who these people are? How do we learn... [Read On](https://blog.highroadsolutions.com/highroadu/we-got-one-how-to-measure-a-recently-activated-person) # [How to Attract New People to Your Brand](https://blog.highroadsolutions.com/highroadu/how-to-attract-new-people-to-your-brand) The heart of the problem is simple. You have a product or service that brings in revenue. You want to grow revenue. Therefore, you need to sell more products & services. Who buys products & services? People! Now you have two choices-sell more to the... 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