Some individual or set of individuals has activated!!! They have voluntarily engaged with us to let us know that they like what we're offering enough to pick up their fingers and take action. How do we identify who these people are? How do we learn more about them? What insights can we glean? We like this! We like studying this person that showed interest in us!!! We want more!!! How do we get this person to do more??? This webinar will explore options for how to measure activation and gain greater insight into who has activated to help determine the correct next steps.