What's the definition of insanity--doing the same thing over and over, yet expecting a different outcome, correct? That sounds scarily like what many of us are doing in our marketing, membership, event, publications and professional development...
Ron McGrath
Ron McGrath, CEO and Co-founder of HighRoad Solutions leads a team of smart digital marketers and technologists to help associations get more out of their marketing technology stack. With more than 25 years of technical expertise, his vision for a productized way to extract data sets from any association management system and move them into HubSpot has revolutionized the way in which associations can build personalized member experiences and meaningful customer journeys. Providing strategy, data activation services, and integration solutions creates a perfect partnership between marketing and technology. While Ron may solve technical problems, he never forgets he’s solving problems for humans - this sensitivity and empathy is what sets him apart from other leaders.
Associations that are serious about delivering an exceptional membership experience while optimizing precious staff time turn to technology for solutions. Over the last decade, associations have invested in a variety of membership, content...
