Associations that are serious about delivering an exceptional membership experience while optimizing precious staff time turn to technology for solutions. Over the last decade, associations have invested in a variety of membership, content management, social networking and email marketing systems to help to better serve members through self-service web portals and push marketing. The next generation focuses on applied technology--how to best use all of the systems an association has to create a "digital ecosystem". Integrating various software platforms ensures that member data flows between systems to eliminate time spent by staff updating member records. Moreover, creating a digital ecosystem allows associations to go to the next level of member care by allowing the member to drive their own experience and engage in a manner that they so choose. Join Ron McGrath, CTO of HighRoad Solution, as he leads you through what leading associations can now achieve through integrated communication systems. See how organizations have elevated their membership marketing by delivering targeted communications that are automatically created, targeted and delivered based on the members' topic, time and taste preferences
- Original Program Date: 2014
- Duration: 1 hour 3 minutes
ON DEMAND
