--- title: "Innovating through Automation: The Time Value of Creativity" description: Hear the real stories of working with organizations to innovate through automation and take away key success factors to help you evangelize for automation. --- [CLIENT LOGIN](https://site.highroadsolution.com/login) [CONTACT US](https://site.highroadsolution.com/contact-highroad) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=200&height=80&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](https://site.highroadsolution.com/home) ![u_logo.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/inbound-lunch-bunch-images/hru-logo.png?width=130&name=hru-logo.png "u_logo.jpg") # Innovating through Automation: The Time Value of Creativity [![](https://app.hubspot.com/settings/avatar/1d76a05bd76af15927da3863e85d465e)](https://blog.highroadsolutions.com/highroadu/author/ron-mcgrath) Content Leader [Ron McGrath](https://blog.highroadsolutions.com/highroadu/author/ron-mcgrath) May 17, 2016 10:09:52 PM Find me on: [LinkedIn](https://www.linkedin.com/in/highroadron) What's the definition of insanity--doing the same thing over and over, yet expecting a different outcome, correct? That sounds scarily like what many of us are doing in our marketing, membership, event, publications and professional development departments (maybe the other departments as well?). Why is it so easy to get trapped in the cycle of doing the same thing over and over even when we know the outcome?  We keep saying that we don't have time to improve or to innovate, but why? What's holding us back from getting to the good stuff--actually thinking about problems in order to find new solutions? Join chief problem solver & solution architect, Ron McGrath, as he invites us to take the time to think about the real issue: change. Why is it so hard? Why do we resist? Where does innovation fit in and how is automation of digital marketing radically changing the operations of organizations across the not-for-profit industry? Hear the real stories of working with organizations to innovate through automation and take away key success factors to help you evangelize for automation so that you can spend your time innovating!   - Original Program Date: November 13, 2014 - Duration: 1 hour 15 minutes ## ON DEMAND [![](https://blog.highroadsolutions.com/hubfs/highroadU_2016/icon-youtube.gif)](https://youtu.be/uDMtUKx37Vs) Topics: [Content, Social & Digital Marketing](https://blog.highroadsolutions.com/highroadu/topic/content-social-digital-marketing), [Seminars](https://blog.highroadsolutions.com/highroadu/topic/seminars), [Marketing Automation](https://blog.highroadsolutions.com/highroadu/topic/marketing-automation) ### Subscribe ### Posts by Topic - [Webinars (83)](https://blog.highroadsolutions.com/highroadu/topic/webinars) - [Content, Social & Digital Marketing (71)](https://blog.highroadsolutions.com/highroadu/topic/content-social-digital-marketing) - [Email Marketing (22)](https://blog.highroadsolutions.com/highroadu/topic/email-marketing) - [Lead Generation & Growth Strategies (22)](https://blog.highroadsolutions.com/highroadu/topic/lead-generation-growth-strategies) - [Marketing Automation (20)](https://blog.highroadsolutions.com/highroadu/topic/marketing-automation) - [Professional Development & Education (14)](https://blog.highroadsolutions.com/highroadu/topic/professional-development-education) - [Seminars (13)](https://blog.highroadsolutions.com/highroadu/topic/seminars) - [Analytics & Measurement (12)](https://blog.highroadsolutions.com/highroadu/topic/analytics-measurement) - [ASAE Lunch Learning Webinars (11)](https://blog.highroadsolutions.com/highroadu/topic/asae-lunch-learning-webinars) - [Workforce & Human Capital (7)](https://blog.highroadsolutions.com/highroadu/topic/workforce-human-capital) - [Inbound Marketing (6)](https://blog.highroadsolutions.com/highroadu/topic/inbound-marketing) - [Event Marketing (5)](https://blog.highroadsolutions.com/highroadu/topic/event-marketing) - [Toolkits of the Month (5)](https://blog.highroadsolutions.com/highroadu/topic/toolkits-of-the-month) - [association marketing (4)](https://blog.highroadsolutions.com/highroadu/topic/association-marketing) - [best practices (4)](https://blog.highroadsolutions.com/highroadu/topic/best-practices) - [Association Industry Commentary (3)](https://blog.highroadsolutions.com/highroadu/topic/association-industry-commentary) - [Change Management (3)](https://blog.highroadsolutions.com/highroadu/topic/change-management) - [Inbound Lunch Bunch (2)](https://blog.highroadsolutions.com/highroadu/topic/inbound-lunch-bunch) - [SEO (2)](https://blog.highroadsolutions.com/highroadu/topic/seo) - [content marketing (2)](https://blog.highroadsolutions.com/highroadu/topic/content-marketing) - [digital advertising (2)](https://blog.highroadsolutions.com/highroadu/topic/digital-advertising) - [interactive content (2)](https://blog.highroadsolutions.com/highroadu/topic/interactive-content) - [Analyst Briefs (1)](https://blog.highroadsolutions.com/highroadu/topic/analyst-briefs) - [Association Research (1)](https://blog.highroadsolutions.com/highroadu/topic/association-research) - [Budgeting (1)](https://blog.highroadsolutions.com/highroadu/topic/budgeting) - [Csystems webinars (1)](https://blog.highroadsolutions.com/highroadu/topic/csystems-webinars) - [Personalization (1)](https://blog.highroadsolutions.com/highroadu/topic/personalization) - [membership marketing (1)](https://blog.highroadsolutions.com/highroadu/topic/membership-marketing) [see all](https://blog.highroadsolutions.com/highroadu/innovating-through-automation-the-time-value-of-creativity#) ### Search [![Download the Report](https://blog.highroadsolutions.com/hs-fs/hubfs/sdma2017/sdma_160x600.jpg?width=160&name=sdma_160x600.jpg "Download the Report")](https://pages.highroadsolution.com/sdma-2017-download-the-report) [![social-fb](https://blog.highroadsolutions.com/hs-fs/hubfs/HRS_2016_Homepage/s-facebook.jpg?width=54&name=s-facebook.jpg "social-fb")](https://www.facebook.com/HighRoadSolution) [![social-tw](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-twitter.jpg)](https://twitter.com/HighRoadsol) [![social-in](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-linkedin.jpg)](http://www.linkedin.com/company/highroad-solution) [![social-gp](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-pinterest.jpg)](https://www.pinterest.com/highroadsol/) [![social-yt](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-youtube.jpg)](https://www.youtube.com/c/highroadsolution) [![mail](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-mail.jpg)](https://site.highroadsolution.com/contact) [![phone](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-phone.jpg)](https://site.highroadsolution.com/contact) [![social-gp](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-slideshare.jpg)](http://www.slideshare.net/highroadsolution) [![social-hru](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-hru.jpg)](http://website.highroadu.com/) [Who](https://site.highroadsolution.com/highroad-origins)[What](https://site.highroadsolution.com/what)[Why](https://site.highroadsolution.com/why)[How](https://site.highroadsolution.com/how)[Solutions](https://site.highroadsolution.com/products)[Partners](https://site.highroadsolution.com/partners-all)[ASAE](https://site.highroadsolution.com/asae)[HighRoad U](https://site.highroadsolution.com/highroadu)[Blog](https://blog.highroadsolution.com/blog)[Events](https://site.highroadsolution.com/highroadevents)[Careers](https://site.highroadsolution.com/careers)[Contact](https://site.highroadsolution.com/contact) P O Box 915 Ashburn, Virginia 20146 USA [Privacy Policy](https://pages.highroadsolution.com/privacypolicy) | [Acceptable Use](https://pages.highroadsolution.com/acceptableuse) ![](https://dc.ads.linkedin.com/collect/?pid=63376&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=63376&fmt=gif)