--- title: "Whaddup with the Data: Working with Lists, Opt-Outs & Queries" description: This session will get to the heart of data and you'll leave feeling confident that you can decipher data, start to assess patterns and more. image: https://blog.highroadsolutions.com/hubfs/Blog_Post_Images/Untitled_design_32.jpg --- [CLIENT LOGIN](https://site.highroadsolution.com/login) [CONTACT US](https://site.highroadsolution.com/contact-highroad) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=200&height=80&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](https://site.highroadsolution.com/home) ![u_logo.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/inbound-lunch-bunch-images/hru-logo.png?width=130&name=hru-logo.png "u_logo.jpg") # Whaddup with the Data: Working with Lists, Opt-Outs & Queries [![](https://blog.highroadsolutions.com/hubfs/HRS_JennyLassi-0082-029636-edited.jpg)](https://blog.highroadsolutions.com/highroadu/author/jenny-lassi) Content Leader [Jenny Lassi](https://blog.highroadsolutions.com/highroadu/author/jenny-lassi) May 20, 2016 12:28:17 PM Find me on: [Twitter ](https://www.twitter.com/HighRoadJenny) ![Untitled_design_32.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/Blog_Post_Images/Untitled_design_32.jpg?width=1000&height=500&name=Untitled_design_32.jpg "Untitled_design_32.jpg") What's truly valuable in today's marketing world? The data. More, more, more! The more data we capture, the more we can understand...and better yet, predict....the behaviors of our target users. If we can understand our users' tastes & preferences we can begin to shape their user experience into a journey that we set out for them to take.  Where do we start? What do our list counts, soft bounces, hard bounces and more numbers mean, let alone list count discrepancies that are often encountered when systems integrate. This session will get to the heart of data and you'll leave feeling confident that you can decipher data, start to assess patterns and more.   - Original Program Date: November 13, 2014 - Duration: 1 hour ## ON DEMAND [![](https://blog.highroadsolutions.com/hubfs/highroadU_2016/icon-slideshare.gif)](http://www.slideshare.net/highroadsolution/whaddup-with-the-data-working-with-lists-optouts-queries) [![](https://blog.highroadsolutions.com/hubfs/highroadU_2016/icon-youtube.gif)](https://youtu.be/JdL31VXQbUE) Topics: [Analytics & Measurement](https://blog.highroadsolutions.com/highroadu/topic/analytics-measurement), [Seminars](https://blog.highroadsolutions.com/highroadu/topic/seminars) ### Subscribe ### Posts by Topic - [Webinars (83)](https://blog.highroadsolutions.com/highroadu/topic/webinars) - [Content, Social & Digital Marketing (71)](https://blog.highroadsolutions.com/highroadu/topic/content-social-digital-marketing) - [Email Marketing (22)](https://blog.highroadsolutions.com/highroadu/topic/email-marketing) - 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