--- title: To Coach or Lead? Leadership Skills for Change Management description: Join this webinar with our human capital experts to talk about the shift from leading to coaching and how you can adopt techniques to keep you up-to-speed. image: https://blog.highroadsolutions.com/hubfs/highroadU_2016/Untitled_design_41.jpg --- [CLIENT LOGIN](https://site.highroadsolution.com/login) [CONTACT US](https://site.highroadsolution.com/contact-highroad) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=200&height=80&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](https://site.highroadsolution.com/home) ![u_logo.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/inbound-lunch-bunch-images/hru-logo.png?width=130&name=hru-logo.png "u_logo.jpg") # To Coach or Lead? Leadership Skills for Change Management [![](https://blog.highroadsolutions.com/hs-fs/file-2498387381-jpg/hru_live_event_docs_and_images/speaker-tommorley.jpg)](https://blog.highroadsolutions.com/highroadu/author/tom-morley) Content Leader [Tom Morley](https://blog.highroadsolutions.com/highroadu/author/tom-morley) May 25, 2016 2:59:21 PM Find me on: [Facebook ](https://www.facebook.com/snowflakellc) [LinkedIn](https://www.linkedin.com/company/snowflake-llc) [Twitter ](https://twitter.com/snowflakellc) ![Untitled_design_41.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/highroadU_2016/Untitled_design_41.jpg?width=1000&height=500&name=Untitled_design_41.jpg "Untitled_design_41.jpg") A recent CEO Update breakfast included a panel discussion by executive recruiters who are working on placement of C-level association executives. Throughout the panel, one message dominated the conversation-change. The panelists noted that leading an organization has changed and boards are no longer looking for the same type of CEO as yesteryear. Boards now seek change leaders who are comfortable with change, embrace change, can lead change & understand that change is the one true constant. This further translates into a change in leadership style where CEOs now have an expected tenure of 5-7 years and can no longer make an impact by simply telling an organization what to do. Instead, the question of management turns to more of a coaching style. Join this webinar with our human capital experts to talk about the shift from leading to coaching and how you can adopt techniques to keep you up-to-speed.    - Original Program Date: May 29, 2015 - Duration: 1 hour ## ON DEMAND [![](https://blog.highroadsolutions.com/hubfs/highroadU_2016/icon-itunes.gif)](https://soundcloud.com/highroadsol/to-coach-or-lead-leadership-skills-for-change-management) Topics: [Workforce & Human Capital](https://blog.highroadsolutions.com/highroadu/topic/workforce-human-capital), [Change Management](https://blog.highroadsolutions.com/highroadu/topic/change-management), [Webinars](https://blog.highroadsolutions.com/highroadu/topic/webinars) ### Subscribe ### Posts by Topic - [Webinars (83)](https://blog.highroadsolutions.com/highroadu/topic/webinars) - [Content, Social & Digital Marketing (71)](https://blog.highroadsolutions.com/highroadu/topic/content-social-digital-marketing) - [Email Marketing (22)](https://blog.highroadsolutions.com/highroadu/topic/email-marketing) - [Lead Generation & Growth Strategies (22)](https://blog.highroadsolutions.com/highroadu/topic/lead-generation-growth-strategies) - [Marketing Automation (20)](https://blog.highroadsolutions.com/highroadu/topic/marketing-automation) - [Professional Development & Education (14)](https://blog.highroadsolutions.com/highroadu/topic/professional-development-education) - [Seminars (13)](https://blog.highroadsolutions.com/highroadu/topic/seminars) - [Analytics & Measurement (12)](https://blog.highroadsolutions.com/highroadu/topic/analytics-measurement) - [ASAE Lunch Learning Webinars (11)](https://blog.highroadsolutions.com/highroadu/topic/asae-lunch-learning-webinars) - [Workforce & Human Capital (7)](https://blog.highroadsolutions.com/highroadu/topic/workforce-human-capital) - [Inbound Marketing (6)](https://blog.highroadsolutions.com/highroadu/topic/inbound-marketing) - [Event Marketing (5)](https://blog.highroadsolutions.com/highroadu/topic/event-marketing) - [Toolkits of the Month (5)](https://blog.highroadsolutions.com/highroadu/topic/toolkits-of-the-month) - [association marketing (4)](https://blog.highroadsolutions.com/highroadu/topic/association-marketing) - [best practices (4)](https://blog.highroadsolutions.com/highroadu/topic/best-practices) - [Association Industry Commentary (3)](https://blog.highroadsolutions.com/highroadu/topic/association-industry-commentary) - [Change Management (3)](https://blog.highroadsolutions.com/highroadu/topic/change-management) - [Inbound Lunch Bunch (2)](https://blog.highroadsolutions.com/highroadu/topic/inbound-lunch-bunch) - [SEO (2)](https://blog.highroadsolutions.com/highroadu/topic/seo) - [content marketing (2)](https://blog.highroadsolutions.com/highroadu/topic/content-marketing) - [digital advertising (2)](https://blog.highroadsolutions.com/highroadu/topic/digital-advertising) - [interactive content (2)](https://blog.highroadsolutions.com/highroadu/topic/interactive-content) - [Analyst Briefs (1)](https://blog.highroadsolutions.com/highroadu/topic/analyst-briefs) - [Association Research (1)](https://blog.highroadsolutions.com/highroadu/topic/association-research) - [Budgeting (1)](https://blog.highroadsolutions.com/highroadu/topic/budgeting) - [Csystems webinars (1)](https://blog.highroadsolutions.com/highroadu/topic/csystems-webinars) - [Personalization (1)](https://blog.highroadsolutions.com/highroadu/topic/personalization) - [membership marketing (1)](https://blog.highroadsolutions.com/highroadu/topic/membership-marketing) [see all](https://blog.highroadsolutions.com/highroadu/to-coach-or-lead-leadership-skills-for-change-management#) ### Search [![Download the Report](https://blog.highroadsolutions.com/hs-fs/hubfs/sdma2017/sdma_160x600.jpg?width=160&name=sdma_160x600.jpg "Download the Report")](https://pages.highroadsolution.com/sdma-2017-download-the-report) [![social-fb](https://blog.highroadsolutions.com/hs-fs/hubfs/HRS_2016_Homepage/s-facebook.jpg?width=54&name=s-facebook.jpg "social-fb")](https://www.facebook.com/HighRoadSolution) [![social-tw](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-twitter.jpg)](https://twitter.com/HighRoadsol) [![social-in](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-linkedin.jpg)](http://www.linkedin.com/company/highroad-solution) [![social-gp](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-pinterest.jpg)](https://www.pinterest.com/highroadsol/) [![social-yt](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-youtube.jpg)](https://www.youtube.com/c/highroadsolution) [![mail](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-mail.jpg)](https://site.highroadsolution.com/contact) [![phone](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-phone.jpg)](https://site.highroadsolution.com/contact) [![social-gp](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-slideshare.jpg)](http://www.slideshare.net/highroadsolution) [![social-hru](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-hru.jpg)](http://website.highroadu.com/) [Who](https://site.highroadsolution.com/highroad-origins)[What](https://site.highroadsolution.com/what)[Why](https://site.highroadsolution.com/why)[How](https://site.highroadsolution.com/how)[Solutions](https://site.highroadsolution.com/products)[Partners](https://site.highroadsolution.com/partners-all)[ASAE](https://site.highroadsolution.com/asae)[HighRoad U](https://site.highroadsolution.com/highroadu)[Blog](https://blog.highroadsolution.com/blog)[Events](https://site.highroadsolution.com/highroadevents)[Careers](https://site.highroadsolution.com/careers)[Contact](https://site.highroadsolution.com/contact) P O Box 915 Ashburn, Virginia 20146 USA [Privacy Policy](https://pages.highroadsolution.com/privacypolicy) | [Acceptable Use](https://pages.highroadsolution.com/acceptableuse) ![](https://dc.ads.linkedin.com/collect/?pid=63376&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=63376&fmt=gif)