--- title: "HighRoad U: Association Marketing Education | Tom Morley" description: Tom Morley is Founder and President of Snowflake LLC, a consulting firm dedicated to helping organizations to work smarter, consistently deliver on their “essential outcomes”, and unleash their full potential. Tom has over 17 years of experience integrating business and market strategy, organization, workforce, workflows, and infrastructure to optimize contributions and costs across the enterprise and ensure sustainably cost-effective results. He has advised and supporting more than 40 non-profits, government agencies, and businesses in the US and abroad, including OPEC, Pan American Health Organization, Cascade Healthcare Community, US Forest Service, New York City Housing Authority, Federal Housing Administration, Moody’s Investor Services, Loudoun Habitat for Humanity, and many others. Prior to launching Snowflake LLC, Tom spent 13 years at BearingPoint, Inc. and Deloitte Consulting, LLP, and also worked as an organizational and human capital expert in the Federal government. Tom has an M. A. from the University of Maryland at College Park, and a B. A. with Distinction from the University of Delaware. --- [CLIENT LOGIN](https://site.highroadsolution.com/login) [CONTACT US](https://site.highroadsolution.com/contact-highroad) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=200&height=80&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](https://site.highroadsolution.com/home) ![u_logo.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/inbound-lunch-bunch-images/hru-logo.png?width=130&name=hru-logo.png "u_logo.jpg") ## Tom Morley Tom Morley is Founder and President of Snowflake LLC, a consulting firm dedicated to helping organizations to work smarter, consistently deliver on their “essential outcomes”, and unleash their full potential. Tom has over 17 years of experience integrating business and market strategy, organization, workforce, workflows, and infrastructure to optimize contributions and costs across the enterprise and ensure sustainably cost-effective results. He has advised and supporting more than 40 non-profits, government agencies, and businesses in the US and abroad, including OPEC, Pan American Health Organization, Cascade Healthcare Community, US Forest Service, New York City Housing Authority, Federal Housing Administration, Moody’s Investor Services, Loudoun Habitat for Humanity, and many others. Prior to launching Snowflake LLC, Tom spent 13 years at BearingPoint, Inc. and Deloitte Consulting, LLP, and also worked as an organizational and human capital expert in the Federal government. Tom has an M. A. from the University of Maryland at College Park, and a B. A. with Distinction from the University of Delaware. Find me on: # [Best Practices in Hiring & Inspiring the Right Workforce](https://blog.highroadsolutions.com/highroadu/best-practices-in-hiring-inspiring-the-right-workforce) Now that we understand the ways to attract the right employees, let's focus on what we're trying to do & hire the right people! This webinar will focus on best practices for hiring the right employees and building a better workforce. [Read On](https://blog.highroadsolutions.com/highroadu/best-practices-in-hiring-inspiring-the-right-workforce) # [How to Hire & Inspire the Right Workforce in 2015](https://blog.highroadsolutions.com/highroadu/how-to-hire-inspire-the-right-workforce-in-2015) Organizations are always looking for ways to improve productivity, eliminate waste, improve quality and shave cost. While many organizations might say that their people are their greatest asset, it's surprising how many organizations do a less than... [Read On](https://blog.highroadsolutions.com/highroadu/how-to-hire-inspire-the-right-workforce-in-2015) # [Modern Human Capital: Staffing Your Association for the Digital Age](https://blog.highroadsolutions.com/highroadu/modern-human-capital-staffing-your-association-for-the-digital-age) [Read On](https://blog.highroadsolutions.com/highroadu/modern-human-capital-staffing-your-association-for-the-digital-age) # [To Coach or Lead? Leadership Skills for Change Management](https://blog.highroadsolutions.com/highroadu/to-coach-or-lead-leadership-skills-for-change-management) A recent CEO Update breakfast included a panel discussion by executive recruiters who are working on placement of C-level association executives. Throughout the panel, one message dominated the conversation-change. The panelists noted that leading... [Read On](https://blog.highroadsolutions.com/highroadu/to-coach-or-lead-leadership-skills-for-change-management) # [People Power: Building the Modern Association Workplace](https://blog.highroadsolutions.com/highroadu/people-power-building-the-modern-association-workplace) Do you wake up every morning loving your colleagues & your workplace? Does your organization have all the right people in all the right positions using all the right skills? If you answered no, then, you're not alone. With the most generations ever... 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