--- title: "HighRoad U: Association Marketing Education | Maneesha Manges" description: Maneesha Manges is a seasoned digital marketing professional with 20 years of experience working in multiple markets and global companies. Her prior experience includes consulting roles in digital marketing strategy, data analysis, field marketing and social media. Maneesha holds a Master of Business Administration degree in High-Tech Marketing from American University’s Kogod School of Business and a Bachelor of Arts degree in Economics from Concordia University in Montreal. --- [CLIENT LOGIN](https://site.highroadsolution.com/login) [CONTACT US](https://site.highroadsolution.com/contact-highroad) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=200&height=80&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](https://site.highroadsolution.com/home) ![u_logo.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/inbound-lunch-bunch-images/hru-logo.png?width=130&name=hru-logo.png "u_logo.jpg") ## Maneesha Manges Maneesha Manges is a seasoned digital marketing professional with 20 years of experience working in multiple markets and global companies. Her prior experience includes consulting roles in digital marketing strategy, data analysis, field marketing and social media. Maneesha holds a Master of Business Administration degree in High-Tech Marketing from American University’s Kogod School of Business and a Bachelor of Arts degree in Economics from Concordia University in Montreal. Find me on: # [HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event Registration](https://blog.highroadsolutions.com/highroadu/highroad-csystems-joint-webinar-using-marketing-automation-to-grow-event-registration) Every association executive knows that events drive a significant portion of the organization's revenue, but did you know that 30-40% of all emails that associations send focus on getting members to register? It's clear that associations are... [Read On](https://blog.highroadsolutions.com/highroadu/highroad-csystems-joint-webinar-using-marketing-automation-to-grow-event-registration) # [HIghRoad & C-Systems Joint Webinar: Using Marketing Automation to Grow Your Membership](https://blog.highroadsolutions.com/highroadu/highroad-c-systems-joint-webinar-using-marketing-automation-to-grow-your-membership) You need Millennials to join. You need Gen X to spend more & get engaged. You need Boomers to stick around. How do you do this in today’s digital world when you can’t buy email lists, fax doesn’t work & direct mail is so expensive? Join this session... [Read On](https://blog.highroadsolutions.com/highroadu/highroad-c-systems-joint-webinar-using-marketing-automation-to-grow-your-membership) # [HighRoad U Webinar: Gaining New Leads through eBooks](https://blog.highroadsolutions.com/highroadu/highroad-u-webinar-gaining-new-leads-through-ebooks) This month we'll explore the topic of Gaining New Leads through eBooks. Join us for this webinar as we get an overview of how important gaining new leads through eBooks is for your organization. [Read On](https://blog.highroadsolutions.com/highroadu/highroad-u-webinar-gaining-new-leads-through-ebooks) # [HighRoad U Webinar: Using Banner Ads to Attract Customers](https://blog.highroadsolutions.com/highroadu/highroad-u-webinar-using-banner-ads-to-attract-customers) This month we'll explore the topic of Using Banner Ads to Attract Customers. Join us for this webinar as we get an overview of how important using banner ads to attract customers is for your organization. [Read On](https://blog.highroadsolutions.com/highroadu/highroad-u-webinar-using-banner-ads-to-attract-customers) # [Measuring: Using Digital Metrics to Gain Member Insight](https://blog.highroadsolutions.com/highroadu/measuring-using-digital-metrics-to-gain-member-insight) Learn how to measure the success of Using Digital Metrics to Gain Member Insight. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives. [Read On](https://blog.highroadsolutions.com/highroadu/measuring-using-digital-metrics-to-gain-member-insight) # [HighRoad U Webinar: Best Practices: Using Digital Metrics to Gain Member Insight](https://blog.highroadsolutions.com/highroadu/highroad-u-webinar-best-practices-using-digital-metrics-to-gain-member-insight) Join us as we delve deeper into the best practices of Using Digital Metrics to Gain Member Insight. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it. [Read On](https://blog.highroadsolutions.com/highroadu/highroad-u-webinar-best-practices-using-digital-metrics-to-gain-member-insight) # [Measuring: Blogging Your Brand](https://blog.highroadsolutions.com/highroadu/measuring-blogging-your-brand) Learn how to measure success for Blogging Your Brand. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives. [Read On](https://blog.highroadsolutions.com/highroadu/measuring-blogging-your-brand) # [Best Practices: Blogging Your Brand](https://blog.highroadsolutions.com/highroadu/best-practices-blogging-your-brand) Join us as we delve deeper into the best practices of Blogging Your Brand. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it. [Read On](https://blog.highroadsolutions.com/highroadu/best-practices-blogging-your-brand) # [Overview: Blogging Your Brand](https://blog.highroadsolutions.com/highroadu/overview-blogging-your-brand) This month we'll explore the topic of Blogging Your Brand. Join us for this webinar as we get an overview of how important blogging is for your organization. [Read On](https://blog.highroadsolutions.com/highroadu/overview-blogging-your-brand) # [Measuring: Using Social Media to Grow Membership](https://blog.highroadsolutions.com/highroadu/highroad-u-webinar-measuring-using-social-media-to-grow-membership) Learn how to measure the success of Using Social Media to Grow Membership. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives. [Read On](https://blog.highroadsolutions.com/highroadu/highroad-u-webinar-measuring-using-social-media-to-grow-membership) [Next](https://blog.highroadsolutions.com/highroadu/author/maneesha-manges/page/2) ### Subscribe ### Posts by Topic - [Webinars (83)](https://blog.highroadsolutions.com/highroadu/topic/webinars) - [Content, Social & Digital Marketing (71)](https://blog.highroadsolutions.com/highroadu/topic/content-social-digital-marketing) - [Email Marketing (22)](https://blog.highroadsolutions.com/highroadu/topic/email-marketing) - [Lead Generation & Growth Strategies (22)](https://blog.highroadsolutions.com/highroadu/topic/lead-generation-growth-strategies) - [Marketing Automation (20)](https://blog.highroadsolutions.com/highroadu/topic/marketing-automation) - [Professional Development & Education (14)](https://blog.highroadsolutions.com/highroadu/topic/professional-development-education) - [Seminars (13)](https://blog.highroadsolutions.com/highroadu/topic/seminars) - [Analytics & Measurement (12)](https://blog.highroadsolutions.com/highroadu/topic/analytics-measurement) - [ASAE Lunch Learning Webinars (11)](https://blog.highroadsolutions.com/highroadu/topic/asae-lunch-learning-webinars) - [Workforce & Human Capital (7)](https://blog.highroadsolutions.com/highroadu/topic/workforce-human-capital) - [Inbound Marketing (6)](https://blog.highroadsolutions.com/highroadu/topic/inbound-marketing) - [Event Marketing (5)](https://blog.highroadsolutions.com/highroadu/topic/event-marketing) - [Toolkits of the Month (5)](https://blog.highroadsolutions.com/highroadu/topic/toolkits-of-the-month) - [association marketing (4)](https://blog.highroadsolutions.com/highroadu/topic/association-marketing) - [best practices (4)](https://blog.highroadsolutions.com/highroadu/topic/best-practices) - [Association Industry Commentary (3)](https://blog.highroadsolutions.com/highroadu/topic/association-industry-commentary) - [Change Management (3)](https://blog.highroadsolutions.com/highroadu/topic/change-management) - [Inbound Lunch Bunch (2)](https://blog.highroadsolutions.com/highroadu/topic/inbound-lunch-bunch) - [SEO (2)](https://blog.highroadsolutions.com/highroadu/topic/seo) - [content marketing (2)](https://blog.highroadsolutions.com/highroadu/topic/content-marketing) - [digital advertising (2)](https://blog.highroadsolutions.com/highroadu/topic/digital-advertising) - [interactive content (2)](https://blog.highroadsolutions.com/highroadu/topic/interactive-content) - [Analyst Briefs (1)](https://blog.highroadsolutions.com/highroadu/topic/analyst-briefs) - [Association Research (1)](https://blog.highroadsolutions.com/highroadu/topic/association-research) - [Budgeting (1)](https://blog.highroadsolutions.com/highroadu/topic/budgeting) - [Csystems webinars (1)](https://blog.highroadsolutions.com/highroadu/topic/csystems-webinars) - [Personalization (1)](https://blog.highroadsolutions.com/highroadu/topic/personalization) - [membership marketing (1)](https://blog.highroadsolutions.com/highroadu/topic/membership-marketing) [see all](https://blog.highroadsolutions.com/highroadu/author/maneesha-manges#) ### Search [![Download the Report](https://blog.highroadsolutions.com/hs-fs/hubfs/sdma2017/sdma_160x600.jpg?width=160&name=sdma_160x600.jpg "Download the Report")](https://pages.highroadsolution.com/sdma-2017-download-the-report) [![social-fb](https://blog.highroadsolutions.com/hs-fs/hubfs/HRS_2016_Homepage/s-facebook.jpg?width=54&name=s-facebook.jpg "social-fb")](https://www.facebook.com/HighRoadSolution) [![social-tw](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-twitter.jpg)](https://twitter.com/HighRoadsol) [![social-in](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-linkedin.jpg)](http://www.linkedin.com/company/highroad-solution) [![social-gp](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-pinterest.jpg)](https://www.pinterest.com/highroadsol/) [![social-yt](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-youtube.jpg)](https://www.youtube.com/c/highroadsolution) [![mail](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-mail.jpg)](https://site.highroadsolution.com/contact) [![phone](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-phone.jpg)](https://site.highroadsolution.com/contact) [![social-gp](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-slideshare.jpg)](http://www.slideshare.net/highroadsolution) [![social-hru](https://blog.highroadsolutions.com/hubfs/HRS_2016_Homepage/s-hru.jpg)](http://website.highroadu.com/) [Who](https://site.highroadsolution.com/highroad-origins)[What](https://site.highroadsolution.com/what)[Why](https://site.highroadsolution.com/why)[How](https://site.highroadsolution.com/how)[Solutions](https://site.highroadsolution.com/products)[Partners](https://site.highroadsolution.com/partners-all)[ASAE](https://site.highroadsolution.com/asae)[HighRoad U](https://site.highroadsolution.com/highroadu)[Blog](https://blog.highroadsolution.com/blog)[Events](https://site.highroadsolution.com/highroadevents)[Careers](https://site.highroadsolution.com/careers)[Contact](https://site.highroadsolution.com/contact) P O Box 915 Ashburn, Virginia 20146 USA [Privacy Policy](https://pages.highroadsolution.com/privacypolicy) | [Acceptable Use](https://pages.highroadsolution.com/acceptableuse) ![](https://dc.ads.linkedin.com/collect/?pid=63376&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=63376&fmt=gif)