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Innovating Value: Loving Your Subscribers

Content Leader Justine Jordan

May 18, 2016 12:46:58 PM

Email marketing is still the #1 digital channel used by associations and non-profits to convey information. Email marketing has been within our digital arsenal for over a decade and yet, has barely evolved for many organizations in the way that it's regarded, budgeted for, treated and frankly, loved. You know what would be innovative? To learn how to love your email marketing and make it work for your organization instead of having your staff be tortured by its email marketing practice. Join email lover Justine Jordan for a deep dive on modern email and how you can create real value--emotional value (the sticky, intangible aspect of loyalty)--using email marketing and a modern day mindset of continuous user-centric value creation.  Walk away with new ideas, a new framework for evaluating your organization's email programs and a jolt of verve that will get you motivated to stop blast emailing and start treating your email recipients with the tender loving care that they deserve.


  • Original Program Date: November 13, 2014
  • Duration: 1 hour