---
title: "HighRoad U: Association Marketing Education | John Brandt"
description: "John began his career as a United States Marine. After leaving active duty, he went on to the University of Minnesota. Post graduation, he began his corporate career with Thomson Reuters as a part of their legal information division; commonly known as Westlaw. While with Thomson Reuters, John worked on a team focusing on growing some of the largest law firms in the world and received his MBA in Marketing. After over 8 years, John moved on to join BlueHornet, a division of Digital River. John was with BlueHornet for 3 years and left as the Director of Strategy and Operations for the BlueHornet Agency Channel. In his current role as Sales Director at HighRoad Solution, John brings his can-do spirit and his expertise in email and social strategy.
John credits much of his success to his lovely wife and family. He and his wife are the proud parents of 3 girls. John is also an avid fly-fisherman, outdoorsman, and sports fan. In the summer you will likely see him on a stream chasing trout or on the golf course chasing a little white ball."
---
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## John Brandt
John began his career as a United States Marine. After leaving active duty, he went on to the University of Minnesota. Post graduation, he began his corporate career with Thomson Reuters as a part of their legal information division; commonly known as Westlaw. While with Thomson Reuters, John worked on a team focusing on growing some of the largest law firms in the world and received his MBA in Marketing. After over 8 years, John moved on to join BlueHornet, a division of Digital River. John was with BlueHornet for 3 years and left as the Director of Strategy and Operations for the BlueHornet Agency Channel. In his current role as Sales Director at HighRoad Solution, John brings his can-do spirit and his expertise in email and social strategy. John credits much of his success to his lovely wife and family. He and his wife are the proud parents of 3 girls. John is also an avid fly-fisherman, outdoorsman, and sports fan. In the summer you will likely see him on a stream chasing trout or on the golf course chasing a little white ball.
Find me on:
# [Subscriber List Decision Making Framework](https://blog.highroadsolutions.com/highroadu/subscriber-list-decision-making-framework)
STOP THE MADNESS!!!! Sending one size fits all emails to your entire list of subscribers/members is not a valid strategy. You really need to put some thought into it if you want to achieve higher open, click through, and conversion rates. Join us...
[Read On](https://blog.highroadsolutions.com/highroadu/subscriber-list-decision-making-framework)
# [Integration Automation Celebration](https://blog.highroadsolutions.com/highroadu/integration-automation-celebration)
U can't take it anymore. The To Do list, the bucket list, the "one day I'll be able to think about strategy" list is growing longer while the days are growing shorter. You're not going to get more help or miraculously find more time. The fact is...
[Read On](https://blog.highroadsolutions.com/highroadu/integration-automation-celebration)
# [Where Did Our Love Go: Winning Back Members, Buyers & Attendees](https://blog.highroadsolutions.com/highroadu/where-did-our-love-go-winning-back-members-buyers-attendees)
They're still in your database. Just sitting there, doing nothing except making you feel guilty. Why not dust off the records of members, donors, attendees & buyers that once interacted with you but have now gone cold. Join this session to explore a...
[Read On](https://blog.highroadsolutions.com/highroadu/where-did-our-love-go-winning-back-members-buyers-attendees)
# [Membership Strategy BlUeprints](https://blog.highroadsolutions.com/highroadu/membership-strategy-blueprints)
You work in membership or you support membership's efforts. This means you have tons of extra time, not enough assigned tasks and no one calling....NOT! Join this session to learn about how you can start to automate the messaging needed to support...
[Read On](https://blog.highroadsolutions.com/highroadu/membership-strategy-blueprints)
# [Email Marketing to Increase Event Attendance](https://blog.highroadsolutions.com/highroadu/email-marketing-to-increase-event-attendance)
Every association executive knows that events drive a significant portion of the organization's revenue, but did you know that 30-40% of all emails that associations send focus on getting members to register? It's clear that associations are...
[Read On](https://blog.highroadsolutions.com/highroadu/email-marketing-to-increase-event-attendance)
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[see all](https://blog.highroadsolutions.com/highroadu/author/john-brandt#)
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