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Adam Higgins

For over 20 years, Adam has functioned as a marketing and business analyst for non-profits and associations. As Chief Technology Officer at HighRoad, he leads a team of software developers, business analysts, and customer support analysts to supports technical integrations between marketing automation platforms and digital systems. Throughout Adam’s career, he has bridged the gap between the business units and information technology departments. Often when he's working with clients, he is their defacto MarTech liaison and solution architect. Adam is a graduate from California State University, Dominguez Hills. He’s a Los Angeles native that now resides in Atlanta, GA with his wife and son.
Find me on:

HighRoad U Webinar: Really Effective Email

Join this webinar to learn how to practice effective modern email marketing. We will show you how to reassess your current email program and how & where to introduce marketing automation. We will also discuss how member email behaviors and...

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HighRoad U Webinar: Building Digital Ecosystems that Deliver ROI

This month we'll explore the topic of Building Digital Ecosystems that Deliver ROI. Join us for this webinar as we get an overview of how important building digital ecosystems that deliver ROI is for your organization.

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HIghRoad U Webinar: Ecommerce for Associations

This month we'll explore the topic of Ecommerce for Associations. Join us for this webinar as we get an overview of how important Ecommerce for Associations is for your organization.

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MarTech Top 10: Apps, Tips & Tricks You Gotta Have

Join Megatron fora session on what's hot in MarTech. Adam will show us his top 10 picks fortechnology that is helping marketers gain greater insight and do a better job on a daily basis.

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Tech Basics for Association Marketers

Our 2014 State of Digital Marketing in Associations Report showed that the majority of marketers are lacking in basic technical understanding of very common topics in digital marketing. We're aiming to solve that problem by introducing topics that...

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Track My Content: Best Practices for Using URLs to Measure Content Interaction

You have a bunch of systems that capture metrics, but are you using your links in the most effective way possible to measure content interaction? Join this webinar to learn best practices for URL creation and tracking so that you can best measure...

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Landing Pages

What are landing pages and why are they so under-utilized by associations? Join this webinar to learn the fundamentals of landing pages & how to construct them, when to use them and how to track them. Then, move on to understanding how landing pages...

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Follow that Buyer! Techniques for Tracking, Influencing & Measuring Member Behavior

The goal of every marketing spend is to know the return on the money invested. Did the investment net action? Did the member actually buy the book? Register for the conference? Book the hotel? Did the user subscribe to our newsletter? Join our...

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Data is the Pot'o Gold: Using Data to Effectively Target

We all have tons of data within our organizations. We all theoretically understand that the more we target our communications, the higher the information absorption rate should be because we are connecting the right information to the right...

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