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ASAE Lunch Learning Webinar: The Digital Black Box: Using Technology to Bring New Sales Opportunities to Light

Content Leader Suzanne Carawan

Jul 19, 2017 11:30:03 AM

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Have disconnects between what the marketing or communications team is doing and how the registrations, product purchases and certification course enrollments are showing up? Follow a standard 4-send email sequence before every event? Want to understand which sources are really referring you web traffic so that you can understand where leads originate? If so, you’re not alone! This webinar will expose marketing automation as a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social and more—so that you can understand buying signals.

  • Original Program Date: July 12, 2017
  • Duration: 1 hour