Associations have been using the same technology stack for close to two decades with the data transport being largely handled manually by staff members. With the continued expansion of digital channels and the ability to capture data at every user touchpoint, the amount of data now available that could be put into targeted and better understanding your customer base is immense. While the data exists, most organizations have not been strategically thinking about data transport and analysis. Join this webinar to learn why leading associations are focused on building ecosystems where data can flow freely between application databases to allow for automation and analysis.
- Original Program Date: March 1, 2016
- Duration: 1 hour
ON DEMAND
