--- title: 2014 State of Digital Marketing description: We put together our 2014 State of Digital Marketing research project to capture where are we as an industry when it comes to digital marketing. image: https://blog.highroadsolutions.com/hubfs/highroadU_2016/u_logo.jpg --- [CLIENT LOGIN](https://site.highroadsolution.com/login) [CONTACT US](https://site.highroadsolution.com/contact-highroad) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=200&height=80&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](https://site.highroadsolution.com/home) ![u_logo.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/inbound-lunch-bunch-images/hru-logo.png?width=130&name=hru-logo.png "u_logo.jpg") # 2014 State of Digital Marketing [![](https://app.hubspot.com/settings/avatar/eee22d0d73ed505725a8ee1516b16056)](https://blog.highroadsolutions.com/highroadu/author/suzanne-carawan) Content Leader [Suzanne Carawan](https://blog.highroadsolutions.com/highroadu/author/suzanne-carawan) May 3, 2016 2:30:41 PM Find me on: [LinkedIn](https://www.linkedin.com/in/suzannecarawan) [Twitter ](https://twitter.com/suzannecarawan) Where are we as an industry when it comes to digital marketing? This is the question we posed when we put together our 2014 State of Digital Marketing research project which aims to capture baseline metrics on who's doing what, spending what and responsible for what. We wanted to make sure that we took a comprehensive view at digital and didn't pigeon hole it to email or websites or the association management system. We purposefully put together a survey that forced participants to report across their digital channels and provide data on who's responsible for digital strategy, budgets and execution. - Original Program Date: November 13, 2014 - Duration: 56.30 Minutes ## ON DEMAND [![](https://blog.highroadsolutions.com/hubfs/highroadU_2016/icon-youtube.gif)](https://youtu.be/T6eyzNkwTgM) Topics: [Association Research](https://blog.highroadsolutions.com/highroadu/topic/association-research) ### Subscribe ### Posts by Topic - [Webinars (83)](https://blog.highroadsolutions.com/highroadu/topic/webinars) - [Content, Social & Digital Marketing (71)](https://blog.highroadsolutions.com/highroadu/topic/content-social-digital-marketing) - [Email Marketing (22)](https://blog.highroadsolutions.com/highroadu/topic/email-marketing) - [Lead Generation & Growth Strategies (22)](https://blog.highroadsolutions.com/highroadu/topic/lead-generation-growth-strategies) - [Marketing Automation (20)](https://blog.highroadsolutions.com/highroadu/topic/marketing-automation) - 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