HighRoad U: Association Marketing Education

To Coach or Lead? Leadership Skills for Change Management

Written by Tom Morley | May 25, 2016 6:59:21 PM

A recent CEO Update breakfast included a panel discussion by executive recruiters who are working on placement of C-level association executives. Throughout the panel, one message dominated the conversation-change. The panelists noted that leading an organization has changed and boards are no longer looking for the same type of CEO as yesteryear. Boards now seek change leaders who are comfortable with change, embrace change, can lead change & understand that change is the one true constant. This further translates into a change in leadership style where CEOs now have an expected tenure of 5-7 years and can no longer make an impact by simply telling an organization what to do. Instead, the question of management turns to more of a coaching style. Join this webinar with our human capital experts to talk about the shift from leading to coaching and how you can adopt techniques to keep you up-to-speed.