Email is the #1 method used by associations to introduce, remind and beat prospective attendees over the head with the fact that your event is going to happen and they need to register! Pushing the "send" button on an email that's going to announce the opening of your event registration is at the same stress level as bungee jumping and sky diving. The stress of email marketing for event promotion is only topped by the seething frustration that you feel when you don't see the open rates you expect and you don't see the click throughs that convert to registration. The heart races, the hands clench and you want to scream, "I HATE TECHNOLOGY!!!"