HighRoad U: Association Marketing Education

Modern Human Capital: Staffing Your Association for the Digital Age

Written by Tom Morley | May 25, 2016 7:12:12 PM

Do you wake up every morning loving your colleagues & your workplace? Does your organization have all the right people in all the right positions using all the right skills? If you answered no, then, you’re not alone. With the most generations ever crammed into one workforce and with the ubiquity of technology, it’s no wonder that many organizations are struggling with dysfunctional workplaces that aren’t able to adapt to the changing market. Join this session to learn about a discipline that you may come to love in 2015: human capital. Hear from an expert on the basics of human capital and how associations are looking to invest in their most precious resource: staff. Learn about the current trends and theory in human capital and how successful organizations are able to thrive in today’s fast-paced, technologically-driven world.