Any Association can get flagged as spam, either automatically by the server or manually by the member.

Members choose to mark emails as spam because the message seems suspicious or because they just don’t want it. 

Sometimes an email server will automatically block messages it determines to be spam. Other times, the recipient will manually click Mark as Spam, which will prevent them from receiving future messages from you. Typically an email server is looking for anything suspicious. 

Here are some steps to help you troubleshoot when emails are going to spam:

• Is my domain authenticated?
• Do I have explicit permission to send the email to this contact?
• Does my email contain any misleading information or spam triggers (excessive punctuation, all caps, or words like congratulations, dear friend, urgent, etc)?
• Is my email in compliance with all CAN-SPAM requirements existing on the email (unsubscribe link, physical address).
• Does my email contain any HTML errors?
• Am I using consistent send information ("From" and "Reply To....)?
• Am I following all content best practices?

For more information on why your emails are going to spam read our Blog