--- title: Adestra COE description: Adestra post --- [![HighRoad-Logo-2026-White](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-White.png?width=239&height=95&name=HighRoad-Logo-2026-White.png "HighRoad-Logo-2026-White")](http://www.highroadsolution.com) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=120&height=48&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](http://www.highroadsolution.com) ## SUPPORT USING ADESTRA MESSAGE FOCUS Wondering how something works in the platform? Need to do something that you can't quite remember how to do? Have a new staff member that you need to get onboarded quickly? No problem! We have resources for you to look through! ![Blog-Hero-Img](https://blog.highroadsolutions.com/hubfs/Blog-Hero-Img.png "Blog-Hero-Img") All Topics deliverability Sending Email Reporting Managing Lists admin Automation forms [![](https://blog.highroadsolutions.com/hubfs/Choice%20and%20checkmark.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) ## [HOW DO I SEND A TEXT-ONLY EMAIL?](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) To create a text-based email you need to use the HTML editor and the text version, using ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) [![](https://blog.highroadsolutions.com/hubfs/Testing.jpg) ](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) ## [CAN I ADD EMOJIS TO MY SUBJECT LINE?](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) You can copy and paste the emoji into the subject line within your campaign, or using ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) [![](https://blog.highroadsolutions.com/hubfs/Conversion%20Tracker.jpg) ](https://blog.highroadsolutions.com/adestra-coe/what-qualifies-an-email-as-transactional) ## [WHAT QUALIFIES AN EMAIL AS TRANSACTIONAL?](https://blog.highroadsolutions.com/adestra-coe/what-qualifies-an-email-as-transactional) Commercial email messages are governed by CAN-SPAM law that organizations are obligated ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/what-qualifies-an-email-as-transactional) [![](https://blog.highroadsolutions.com/hubfs/Template%20Pak.png) ](https://blog.highroadsolutions.com/adestra-coe/why-am-i-getting-a-link-version-template-error) ## [WHY AM I GETTING A LINK VERSION TEMPLATE...](https://blog.highroadsolutions.com/adestra-coe/why-am-i-getting-a-link-version-template-error) SYMPTOM You are working on a Campaign, however, when attempting to view the template ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-am-i-getting-a-link-version-template-error) [![](https://blog.highroadsolutions.com/hubfs/RetailCampaignssm.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-cant-i-get-my-video-to-display-or-play-inside-my-campaign) ## [WHY CAN’T I GET MY VIDEO TO DISPLAY OR PLAY...](https://blog.highroadsolutions.com/adestra-coe/why-cant-i-get-my-video-to-display-or-play-inside-my-campaign) Although including embedded video seems to have more support within email than before, it ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-cant-i-get-my-video-to-display-or-play-inside-my-campaign) [![](https://blog.highroadsolutions.com/hubfs/Email_Deliverability_Best_Practices_HRS_Blog.jpg) ](https://blog.highroadsolutions.com/adestra-coe/can-i-revert-a-campaign-to-a-previous-version) ## [CAN I REVERT A CAMPAIGN TO A PREVIOUS...](https://blog.highroadsolutions.com/adestra-coe/can-i-revert-a-campaign-to-a-previous-version) REVERTING A CAMPAIGN The revert function enables a user to revert the current campaign ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/can-i-revert-a-campaign-to-a-previous-version) [![](https://blog.highroadsolutions.com/hubfs/custom-video-thumbnails/Email%20Data%20101-thumb.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/my-animated-gif-isnt-working-in-my-email) ## [MY ANIMATED GIF ISN’T WORKING IN MY EMAIL?](https://blog.highroadsolutions.com/adestra-coe/my-animated-gif-isnt-working-in-my-email) As a marketer, you're always looking for ways to improve your campaigns. You're on the ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/my-animated-gif-isnt-working-in-my-email) [![](https://blog.highroadsolutions.com/hubfs/Businessman%20holding%20in%20hand%20tablet%20with%20global%20connection%20concept.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/why-is-my-core-table-count-incorrect-or-fluctuating) ## [WHY IS MY CORE TABLE COUNT INCORRECT OR...](https://blog.highroadsolutions.com/adestra-coe/why-is-my-core-table-count-incorrect-or-fluctuating) SYMPTOM The core table count doesn't match our AMS or keeps fluctuating. [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-is-my-core-table-count-incorrect-or-fluctuating) [![](https://blog.highroadsolutions.com/hubfs/Conversion%20Tracker.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-does-the-city-in-the-geo-tracking-report-not-match-the-city-displayed-on-the-contacts-profile) ## [WHY DOES THE CITY IN THE GEO TRACKING REPORT...](https://blog.highroadsolutions.com/adestra-coe/why-does-the-city-in-the-geo-tracking-report-not-match-the-city-displayed-on-the-contacts-profile) ANSWER The Cities tab within Geo Tracking lists the cities in which the email has been ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-does-the-city-in-the-geo-tracking-report-not-match-the-city-displayed-on-the-contacts-profile) [![](https://blog.highroadsolutions.com/hubfs/Not%20like%20the%20other.jpg) ](https://blog.highroadsolutions.com/adestra-coe/which-metric-am-i-charged-for-attempted-or-sent) ## [WHICH METRIC AM I CHARGED FOR ATTEMPTED OR...](https://blog.highroadsolutions.com/adestra-coe/which-metric-am-i-charged-for-attempted-or-sent) As a HighRoad client, you are invoiced based on total attempted. [Read More...](https://blog.highroadsolutions.com/adestra-coe/which-metric-am-i-charged-for-attempted-or-sent) [![](https://blog.highroadsolutions.com/hubfs/membership-benchmarks.jpg) ](https://blog.highroadsolutions.com/adestra-coe/what-are-system-fields-and-what-are-the-definitions) ## [WHAT ARE SYSTEM FIELDS AND WHAT ARE THE...](https://blog.highroadsolutions.com/adestra-coe/what-are-system-fields-and-what-are-the-definitions) SYSTEM FIELDS Represent additional information that can be included in an export in ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/what-are-system-fields-and-what-are-the-definitions) [![](https://blog.highroadsolutions.com/hubfs/Data%20Czar.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-are-the-google-utm-parameters-not-appending-to-the-url) ## [WHY ARE THE GOOGLE UTM PARAMETERS NOT...](https://blog.highroadsolutions.com/adestra-coe/why-are-the-google-utm-parameters-not-appending-to-the-url) SYMPTOMS When creating a campaign, you find that the uniquely specific UTM parameters ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-are-the-google-utm-parameters-not-appending-to-the-url) [![](https://blog.highroadsolutions.com/hubfs/shutterstock_1825096265.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-are-my-fields-not-getting-updated-by-my-csv-import) ## [WHY ARE MY FIELDS NOT GETTING UPDATED BY MY...](https://blog.highroadsolutions.com/adestra-coe/why-are-my-fields-not-getting-updated-by-my-csv-import) SYMPTOM You have completed a list import, however, upon checking some of the contact ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-are-my-fields-not-getting-updated-by-my-csv-import) [![](https://blog.highroadsolutions.com/hubfs/2023-Images/sparkpuzzlepiece.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/my-list-wont-refresh) ## [MY LIST WON'T REFRESH](https://blog.highroadsolutions.com/adestra-coe/my-list-wont-refresh) SYMPTOM Are you trying to launch a campaign, but I keep getting the a notification my ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/my-list-wont-refresh) [![](https://blog.highroadsolutions.com/hubfs/social-suggested-images/RetailMobileLoyaltyApp.jpg) ](https://blog.highroadsolutions.com/adestra-coe/what-are-the-advantages-of-using-the-email-address-field-versus-the-member-id-field-as-the-dedupe-field) ## [WHAT ARE THE ADVANTAGES OF USING THE EMAIL...](https://blog.highroadsolutions.com/adestra-coe/what-are-the-advantages-of-using-the-email-address-field-versus-the-member-id-field-as-the-dedupe-field) OVERVIEW Within Adestra, if you navigate to your organization's Core Table, you can find ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/what-are-the-advantages-of-using-the-email-address-field-versus-the-member-id-field-as-the-dedupe-field) [![](https://blog.highroadsolutions.com/hubfs/Choice%20and%20checkmark.jpg) ](https://blog.highroadsolutions.com/adestra-coe/embedding-a-form-on-your-site) ## [EMBEDDING A FORM ON YOUR SITE](https://blog.highroadsolutions.com/adestra-coe/embedding-a-form-on-your-site) If you are embedding a form on your site and running into issues with the form submitting ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/embedding-a-form-on-your-site) [![](https://blog.highroadsolutions.com/hubfs/Marketing%20Automation%20for%20iMIS%20Community.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/whats-the-best-way-for-a-brand-to-assess-its-deliverability-health) ## [WHAT’S THE BEST WAY FOR A BRAND TO ASSESS...](https://blog.highroadsolutions.com/adestra-coe/whats-the-best-way-for-a-brand-to-assess-its-deliverability-health) As a Marketer, there are several actions you can take to ensure your deliverability ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/whats-the-best-way-for-a-brand-to-assess-its-deliverability-health) [![](https://blog.highroadsolutions.com/hubfs/AI%20Painting.jpg) ](https://blog.highroadsolutions.com/adestra-coe/can-i-remove-my-unsubscribe-link-from-my-email-footer) ## [CAN I REMOVE MY UNSUBSCRIBE LINK FROM MY...](https://blog.highroadsolutions.com/adestra-coe/can-i-remove-my-unsubscribe-link-from-my-email-footer) Commercial email messages are governed by CAN-SPAM law that organizations are obligated ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/can-i-remove-my-unsubscribe-link-from-my-email-footer) [![](https://blog.highroadsolutions.com/hubfs/Data%20Integration-1.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-setup-dmarc) ## [HOW DO I SETUP DMARC?](https://blog.highroadsolutions.com/adestra-coe/how-do-i-setup-dmarc) DMARC is an authentication method for your domain. Office 365, Gmail and Yahoo now use it ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-setup-dmarc) [![](https://blog.highroadsolutions.com/hubfs/Data%20Czar.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-verify-if-the-message-was-sent-to-a-contact) ## [HOW DO I VERIFY IF THE MESSAGE WAS SENT TO A...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-verify-if-the-message-was-sent-to-a-contact) HighRoad understands its vital for associations to reach their members. You may get a ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-verify-if-the-message-was-sent-to-a-contact) [![](https://blog.highroadsolutions.com/hubfs/Check%20out%20our%20platforms.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-does-the-message-show-sent-but-the-member-says-they-didnt-receive-the-message) ## [WHY DOES THE MESSAGE SHOW SENT, BUT THE...](https://blog.highroadsolutions.com/adestra-coe/why-does-the-message-show-sent-but-the-member-says-they-didnt-receive-the-message) Adestra did its job and delivered the message. There's no deliverability problem. ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-does-the-message-show-sent-but-the-member-says-they-didnt-receive-the-message) [![](https://blog.highroadsolutions.com/hubfs/RetailCampaigns.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-wasnt-the-message-sent-to-the-contact-the-message-doesnt-show-sent-but-the-contact-was-on-the-lists) ## [WHY WASN'T THE MESSAGE SENT TO THE CONTACT?...](https://blog.highroadsolutions.com/adestra-coe/why-wasnt-the-message-sent-to-the-contact-the-message-doesnt-show-sent-but-the-contact-was-on-the-lists) The contact was suppressed from the campaign either through list suppression, know ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-wasnt-the-message-sent-to-the-contact-the-message-doesnt-show-sent-but-the-contact-was-on-the-lists) [![](https://blog.highroadsolutions.com/hubfs/Are%20you%20datably%20responsible.jpg) ](https://blog.highroadsolutions.com/adestra-coe/will-using-emojis-in-my-subject-line-affect-deliverability) ## [WILL USING EMOJIS IN MY SUBJECT LINE AFFECT...](https://blog.highroadsolutions.com/adestra-coe/will-using-emojis-in-my-subject-line-affect-deliverability) Using emojis can look spammy. Using an arrow or some other illustration that can ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/will-using-emojis-in-my-subject-line-affect-deliverability) [![](https://blog.highroadsolutions.com/hubfs/hru_webinarLP_header_01.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-can-i-improve-my-deliverability) ## [HOW CAN I IMPROVE MY DELIVERABILITY](https://blog.highroadsolutions.com/adestra-coe/how-can-i-improve-my-deliverability) Every email that an email Marketer sends must clear a number of hurdles before it is ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-can-i-improve-my-deliverability) [![](https://blog.highroadsolutions.com/hubfs/Not%20like%20the%20other.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-is-a-contact-added-to-the-known-bounce-list-and-how-do-i-have-them-removed) ## [HOW IS A CONTACT ADDED TO THE KNOWN BOUNCE...](https://blog.highroadsolutions.com/adestra-coe/how-is-a-contact-added-to-the-known-bounce-list-and-how-do-i-have-them-removed) An address is categorized as a known bounce when three or more hard bounces occur over 16 ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-is-a-contact-added-to-the-known-bounce-list-and-how-do-i-have-them-removed) [![](https://blog.highroadsolutions.com/hubfs/Data%20literacy.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-did-my-contact-get-put-on-the-known-bounce-list-and-i-did-not-send-them-any-emails) ## [HOW DID MY CONTACT GET PUT ON THE KNOWN...](https://blog.highroadsolutions.com/adestra-coe/how-did-my-contact-get-put-on-the-known-bounce-list-and-i-did-not-send-them-any-emails) An email address is added to the previously bounced list when it meets the criteria of a ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-did-my-contact-get-put-on-the-known-bounce-list-and-i-did-not-send-them-any-emails) [![](https://blog.highroadsolutions.com/hubfs/custom-video-thumbnails/Guide%20to%20Reporting-thumb.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/why-am-i-seeing-an-increase-in-my-opens-and-click-reporting) ## [WHY AM I SEEING AN INCREASE IN MY OPENS AND...](https://blog.highroadsolutions.com/adestra-coe/why-am-i-seeing-an-increase-in-my-opens-and-click-reporting) The activity you are seeing is from spam bot clicks. Spam software checks will check the ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-am-i-seeing-an-increase-in-my-opens-and-click-reporting) [![](https://blog.highroadsolutions.com/hubfs/membership-benchmarks.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-you-white-list-adestras-sending-ip-in-office-365) ## [HOW DO YOU WHITE-LIST ADESTRA'S SENDING IP...](https://blog.highroadsolutions.com/adestra-coe/how-do-you-white-list-adestras-sending-ip-in-office-365) Your members are using Office 365 and your email communications are bouncing you will ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-you-white-list-adestras-sending-ip-in-office-365) [![](https://blog.highroadsolutions.com/hubfs/03-1.png) ](https://blog.highroadsolutions.com/adestra-coe/why-do-i-need-at-text-version-of-my-email) ## [WHY DO I NEED AT TEXT VERSION OF MY EMAIL?](https://blog.highroadsolutions.com/adestra-coe/why-do-i-need-at-text-version-of-my-email) Your campaigns are sent using a multi-part MIME (Multipurpose Internet Mail ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-do-i-need-at-text-version-of-my-email) [![](https://blog.highroadsolutions.com/hubfs/social-suggested-images/email-growth-featured.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-are-my-emails-going-to-spam-folders) ## [WHY ARE MY EMAILS GOING TO SPAM FOLDERS?](https://blog.highroadsolutions.com/adestra-coe/why-are-my-emails-going-to-spam-folders) Any Association can get flagged as spam, either automatically by the server or manually ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-are-my-emails-going-to-spam-folders) [![](https://blog.highroadsolutions.com/hubfs/Data%20Czar.jpg) ](https://blog.highroadsolutions.com/adestra-coe/what-if-i-choose-not-to-act-on-my-deliverability-issues) ## [WHAT IF I CHOOSE NOT TO ACT ON MY...](https://blog.highroadsolutions.com/adestra-coe/what-if-i-choose-not-to-act-on-my-deliverability-issues) Email is so fast and cheap that you can be tempted not to worry about this stuff. But, ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/what-if-i-choose-not-to-act-on-my-deliverability-issues) [![](https://blog.highroadsolutions.com/hubfs/custom-video-thumbnails/SegmentedReporting%20Video-thumb.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/can-i-pull-a-report-of-all-messages-sent-to-date) ## [CAN I PULL A REPORT OF ALL MESSAGES SENT TO...](https://blog.highroadsolutions.com/adestra-coe/can-i-pull-a-report-of-all-messages-sent-to-date) Yes, Adestra allows a marketer to view or download their total number of campaign sends ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/can-i-pull-a-report-of-all-messages-sent-to-date) [![](https://blog.highroadsolutions.com/hubfs/Data%20Integration-1.jpg) ](https://blog.highroadsolutions.com/adestra-coe/link-check-shows-error-message-of-copied-links) ## [LINK CHECK SHOWS ERROR MESSAGE OF COPIED...](https://blog.highroadsolutions.com/adestra-coe/link-check-shows-error-message-of-copied-links) My campaign won't launch and I'm receiving errors regarding my links. [Read More...](https://blog.highroadsolutions.com/adestra-coe/link-check-shows-error-message-of-copied-links) [![](https://blog.highroadsolutions.com/hubfs/Template%20Pak.png) ](https://blog.highroadsolutions.com/adestra-coe/why-arent-my-internal-or-employees-emails-receiving-my-test-sends) ## [WHY AREN’T MY INTERNAL OR EMPLOYEES EMAILS...](https://blog.highroadsolutions.com/adestra-coe/why-arent-my-internal-or-employees-emails-receiving-my-test-sends) Inbox placement can be a difficult to pinpoint the exact issue. Email clients have a ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-arent-my-internal-or-employees-emails-receiving-my-test-sends) [![](https://blog.highroadsolutions.com/hubfs/Marketing%20Automation%20for%20iMIS%20Community.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/how-suppression-works-within-automation-programs) ## [HOW SUPPRESSION WORKS WITHIN AUTOMATION...](https://blog.highroadsolutions.com/adestra-coe/how-suppression-works-within-automation-programs) Answer When you have a campaign in automation (Send campaign stage) the automation will ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-suppression-works-within-automation-programs) [![](https://blog.highroadsolutions.com/hubfs/Highroad%20Template%202021/contact-banner-bg.png) ](https://blog.highroadsolutions.com/adestra-coe/why-didnt-the-contact-go-through-my-automation-program-triggering-contacts-manually) ## [WHY DIDN’T THE CONTACT GO THROUGH MY...](https://blog.highroadsolutions.com/adestra-coe/why-didnt-the-contact-go-through-my-automation-program-triggering-contacts-manually) As a safety mechanism, existing contacts associated with any given List that is ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-didnt-the-contact-go-through-my-automation-program-triggering-contacts-manually) [![](https://blog.highroadsolutions.com/hubfs/Data%20Governance%20Framework.jpg) ](https://blog.highroadsolutions.com/adestra-coe/user-receives-an-error-after-logging-in-or-an-error-clicking-on-a-workspace-or-project-due-to-double-permissions) ## [USER RECEIVES AN ERROR AFTER LOGGING IN, OR...](https://blog.highroadsolutions.com/adestra-coe/user-receives-an-error-after-logging-in-or-an-error-clicking-on-a-workspace-or-project-due-to-double-permissions) Symptoms Enter the account name, username, and password, and upon submitting receive an ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/user-receives-an-error-after-logging-in-or-an-error-clicking-on-a-workspace-or-project-due-to-double-permissions) [![](https://blog.highroadsolutions.com/hubfs/Apply%20privacy%20.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-reset-my-password-or-another-users-password) ## [HOW DO I RESET MY PASSWORD OR ANOTHER USER’S...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-reset-my-password-or-another-users-password) FORGOTTEN YOUR PASSWORD TO ACCESS THE ADESTRA PLATFORM? NO WORRIES! Follow the first set ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-reset-my-password-or-another-users-password) [![](https://blog.highroadsolutions.com/hubfs/Stock%20images/business%20documents%20on%20office%20table%20with%20smart%20phone%20and%20digital%20tablet%20and%20graph%20business%20diagram%20and%20man%20working%20in%20the%20background.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-add-a-new-user) ## [HOW DO I ADD A NEW USER?](https://blog.highroadsolutions.com/adestra-coe/how-do-i-add-a-new-user) FOR SHARED HIGHROAD SOLUTIONS ACCOUNTS: 1. Contact support@highroadsolution.com and ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-add-a-new-user) # Latest Articles [![](https://blog.highroadsolutions.com/hubfs/Email_Deliverability_Best_Practices_HRS_Blog.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-preview-a-specific-recipients-personalization-fields) ## [HOW DO I PREVIEW A SPECIFIC RECIPIENTS...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-preview-a-specific-recipients-personalization-fields) Posted by [Sample Author](https://blog.highroadsolutions.com/adestra-coe/author/sample-author) on Feb 20, 2024 7:12:14 AM - [Tweet](https://twitter.com/share) To make sure your personalization is working as you expect, you can send yourself a test email using real data, to see how your ... [Read More](https://blog.highroadsolutions.com/adestra-coe/how-do-i-preview-a-specific-recipients-personalization-fields) 0 Comments [Click here to read/write comments](https://blog.highroadsolutions.com/adestra-coe/how-do-i-preview-a-specific-recipients-personalization-fields#comments-listing) Topics: [Sending Email](https://blog.highroadsolutions.com/adestra-coe/tag/sending-email) [![](https://blog.highroadsolutions.com/hubfs/Choice%20and%20checkmark.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) ## [HOW DO I SEND A TEXT-ONLY EMAIL?](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) Posted by [Sample Author](https://blog.highroadsolutions.com/adestra-coe/author/sample-author) on Feb 20, 2024 7:11:27 AM - [Tweet](https://twitter.com/share) To create a text-based email you need to use the HTML editor and the text version, using the steps below. [Read More](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) 0 Comments [Click here to read/write comments](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email#comments-listing) Topics: [Sending Email](https://blog.highroadsolutions.com/adestra-coe/tag/sending-email) [![](https://blog.highroadsolutions.com/hubfs/Testing.jpg) ](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) ## [CAN I ADD EMOJIS TO MY SUBJECT LINE?](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) Posted by [Sample Author](https://blog.highroadsolutions.com/adestra-coe/author/sample-author) on Feb 20, 2024 7:02:22 AM - [Tweet](https://twitter.com/share) You can copy and paste the emoji into the subject line within your campaign, or using UTF- characters, you can have Emojies in your subject ... [Read More](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) 0 Comments [Click here to read/write comments](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line#comments-listing) Topics: [Sending Email](https://blog.highroadsolutions.com/adestra-coe/tag/sending-email) [![](https://blog.highroadsolutions.com/hubfs/Conversion%20Tracker.jpg) ](https://blog.highroadsolutions.com/adestra-coe/what-qualifies-an-email-as-transactional) ## [WHAT QUALIFIES AN EMAIL AS TRANSACTIONAL?](https://blog.highroadsolutions.com/adestra-coe/what-qualifies-an-email-as-transactional) Posted by [Sample Author](https://blog.highroadsolutions.com/adestra-coe/author/sample-author) on Feb 20, 2024 7:01:28 AM - [Tweet](https://twitter.com/share) Commercial email messages are governed by CAN-SPAM law that organizations are obligated to adhere to for their email marketing programming. ... [Read More](https://blog.highroadsolutions.com/adestra-coe/what-qualifies-an-email-as-transactional) 0 Comments [Click here to read/write comments](https://blog.highroadsolutions.com/adestra-coe/what-qualifies-an-email-as-transactional#comments-listing) Topics: [Sending Email](https://blog.highroadsolutions.com/adestra-coe/tag/sending-email) [![](https://blog.highroadsolutions.com/hubfs/Template%20Pak.png) ](https://blog.highroadsolutions.com/adestra-coe/why-am-i-getting-a-link-version-template-error) ## [WHY AM I GETTING A LINK VERSION TEMPLATE...](https://blog.highroadsolutions.com/adestra-coe/why-am-i-getting-a-link-version-template-error) Posted by [Sample Author](https://blog.highroadsolutions.com/adestra-coe/author/sample-author) on Feb 20, 2024 6:09:56 AM - [Tweet](https://twitter.com/share) SYMPTOM You are working on a Campaign, however, when attempting to view the template associated with the Campaign, you see the error as ... [Read More](https://blog.highroadsolutions.com/adestra-coe/why-am-i-getting-a-link-version-template-error) 0 Comments [Click here to read/write comments](https://blog.highroadsolutions.com/adestra-coe/why-am-i-getting-a-link-version-template-error#comments-listing) Topics: [Sending Email](https://blog.highroadsolutions.com/adestra-coe/tag/sending-email) [![](https://blog.highroadsolutions.com/hubfs/RetailCampaignssm.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-cant-i-get-my-video-to-display-or-play-inside-my-campaign) ## [WHY CAN’T I GET MY VIDEO TO DISPLAY OR PLAY...](https://blog.highroadsolutions.com/adestra-coe/why-cant-i-get-my-video-to-display-or-play-inside-my-campaign) Posted by [Sample Author](https://blog.highroadsolutions.com/adestra-coe/author/sample-author) on Feb 20, 2024 6:06:22 AM - [Tweet](https://twitter.com/share) Although including embedded video seems to have more support within email than before, it still is not supported across all email clients; ... [Read More](https://blog.highroadsolutions.com/adestra-coe/why-cant-i-get-my-video-to-display-or-play-inside-my-campaign) 0 Comments [Click here to read/write comments](https://blog.highroadsolutions.com/adestra-coe/why-cant-i-get-my-video-to-display-or-play-inside-my-campaign#comments-listing) Topics: [Sending Email](https://blog.highroadsolutions.com/adestra-coe/tag/sending-email) [All posts](https://blog.highroadsolutions.com/adestra-coe/all) [**](https://blog.highroadsolutions.com/adestra-coe/page/2) --- # Featured Articles [![](https://blog.highroadsolutions.com/hubfs/GrowthStrat_M.jpg) ](https://www.highroadsolutions.com/highroad-coe/highroad-solutions-taps-talent-to-pursue-growth-in-2022) ## [HighRoad Solutions Taps Talent to Pursue...](https://www.highroadsolutions.com/highroad-coe/highroad-solutions-taps-talent-to-pursue-growth-in-2022) Posted by [Sample Author](https://www.highroadsolutions.com/highroad-coe/author/sample-author) on Jan 11, 2024 11:01:48 AM ***Ashburn, VA - February 1, 2022***: HighRoad Solutions is pleased to announce the promotion of Adam Higgins to Chief Technology Offi... 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[Read More](https://www.highroadsolutions.com/highroad-coe/theres-a-control-for-that-what-your-testing-strategy-is-telling-you) [![](https://blog.highroadsolutions.com/hubfs/Snackable%20content%202.jpg) ](https://www.highroadsolutions.com/highroad-coe/gen-zs-count-content-calories-give-them-snackable-bites) ## [Gen Zs Count Content Calories: Give them...](https://www.highroadsolutions.com/highroad-coe/gen-zs-count-content-calories-give-them-snackable-bites) Posted by [Aaron Kapaun](https://www.highroadsolutions.com/highroad-coe/author/aaron-kapaun) on Jan 9, 2024 2:44:58 AM There's no question that individual and societal experiences have shaped Gen Z. Significant events such as the COVID-19 pandemic... [Read More](https://www.highroadsolutions.com/highroad-coe/gen-zs-count-content-calories-give-them-snackable-bites) [![](https://blog.highroadsolutions.com/hubfs/Choice%20and%20checkmark.jpg) ](https://www.highroadsolutions.com/highroad-coe/the-member-experience-starts-with-a-choice-and-a-checkmark) ## [The member experience starts with a...](https://www.highroadsolutions.com/highroad-coe/the-member-experience-starts-with-a-choice-and-a-checkmark) Posted by [Aaron Kapaun](https://www.highroadsolutions.com/highroad-coe/author/aaron-kapaun) on Jan 8, 2024 9:38:52 AM Customization and personalization is no longer a prized possession. It's expected when it comes to communicating with consumers... [Read More](https://www.highroadsolutions.com/highroad-coe/the-member-experience-starts-with-a-choice-and-a-checkmark) [![](https://blog.highroadsolutions.com/hubfs/Spark%20Puzzle.jpg) ](https://www.highroadsolutions.com/highroad-coe/spark-the-final-piece-to-data-activation) ## [Spark—the final piece to data activation](https://www.highroadsolutions.com/highroad-coe/spark-the-final-piece-to-data-activation) Posted by [Sample Author](https://www.highroadsolutions.com/highroad-coe/author/sample-author) on Jan 8, 2024 7:21:20 AM You buy a mystery jigsaw puzzle with 1000 pieces. About 200 are hidden in the couch. 500 are "somewhere" in the basement. And 30... [Read More](https://www.highroadsolutions.com/highroad-coe/spark-the-final-piece-to-data-activation) [![](https://blog.highroadsolutions.com/hubfs/shutterstock_1825096265.jpg) ](https://www.highroadsolutions.com/highroad-coe/sci-fi-is-the-new-normal-ai-is-here) ## [Sci-fi is the new normal: AI is here](https://www.highroadsolutions.com/highroad-coe/sci-fi-is-the-new-normal-ai-is-here) Posted by [Sample Author](https://www.highroadsolutions.com/highroad-coe/author/sample-author) on Jan 8, 2024 6:57:52 AM Bicentennial Man. AI Artificial Intelligence. Ex Machina. iRobot. Meghan. What do these movies all have in common? Yep, you’ve g... [Read More](https://www.highroadsolutions.com/highroad-coe/sci-fi-is-the-new-normal-ai-is-here) # All Articles [![](https://blog.highroadsolutions.com/hubfs/Email_Deliverability_Best_Practices_HRS_Blog.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-preview-a-specific-recipients-personalization-fields) ## [HOW DO I PREVIEW A SPECIFIC RECIPIENTS...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-preview-a-specific-recipients-personalization-fields) To make sure your personalization is working as you expect, you can send yourself a test email using real data, to see how your ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-preview-a-specific-recipients-personalization-fields) [![](https://blog.highroadsolutions.com/hubfs/Choice%20and%20checkmark.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) ## [HOW DO I SEND A TEXT-ONLY EMAIL?](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) To create a text-based email you need to use the HTML editor and the text version, using the steps below. [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) [![](https://blog.highroadsolutions.com/hubfs/Testing.jpg) ](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) ## [CAN I ADD EMOJIS TO MY SUBJECT LINE?](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) You can copy and paste the emoji into the subject line within your campaign, or using UTF- characters, you can have Emojies in your subject ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) [View all articles](https://blog.highroadsolutions.com/adestra-coe/all) ![](https://blog.highroadsolutions.com/hubfs/highroad-blog-2024/a451b364-a174-4e69-b5c6-14d21b004c2d.webp) [![View all articles](https://no-cache.hubspot.com/cta/default/345438/8efe9028-1b0e-4319-9066-feee246c08d4.png)](https://cta-redirect.hubspot.com/cta/redirect/345438/8efe9028-1b0e-4319-9066-feee246c08d4) ![highroad-logo-white](https://blog.highroadsolutions.com/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-White.png) P O Box 915 Ashburn, Virginia 20146 USA - [Privacy Policy](https://www.highroadsolutions.com/privacy-policy) - [Legal](https://www.highroadsolutions.com/legal) - ©   HighRoad Solution - Call us at (703) 297-8886 ### Let's get social: - [![youtube](https://blog.highroadsolutions.com/hs-fs/hubfs/Highroad%20Template%202021/youtube.png?width=34&name=youtube.png)](https://www.youtube.com/user/HighRoadSol) - [![linkedin](https://blog.highroadsolutions.com/hs-fs/hubfs/Highroad%20Template%202021/linkedin.png?width=34&name=linkedin.png)](https://www.linkedin.com/company/highroad-solution) - [![facebook](https://blog.highroadsolutions.com/hs-fs/hubfs/Highroad%20Template%202021/facebook.png?width=34&name=facebook.png)](https://www.facebook.com/HighRoadSolution/) - [![twitter](https://blog.highroadsolutions.com/hs-fs/hubfs/Highroad%20Template%202021/twitter-1.png?width=34&name=twitter-1.png)](https://twitter.com/highroadsol/) [Subscribe to our blog](https://www.highroadsolutions.com/blog-subscription) ![](https://dc.ads.linkedin.com/collect/?pid=63376&fmt=gif)