Adestra COE

HOW DO I SEND A TEXT-ONLY EMAIL?

To create a text-based email you need to use the HTML editor and the text version, using ...

CAN I ADD EMOJIS TO MY SUBJECT LINE?

You can copy and paste the emoji into the subject line within your campaign, or using ...

WHAT QUALIFIES AN EMAIL AS TRANSACTIONAL?

Commercial email messages are governed by CAN-SPAM law that organizations are obligated ...

WHY AM I GETTING A LINK VERSION TEMPLATE...

SYMPTOM You are working on a Campaign, however, when attempting to view the template ...

WHY CAN’T I GET MY VIDEO TO DISPLAY OR PLAY...

Although including embedded video seems to have more support within email than before, it ...

CAN I REVERT A CAMPAIGN TO A PREVIOUS...

REVERTING A CAMPAIGN The revert function enables a user to revert the current campaign ...

MY ANIMATED GIF ISN’T WORKING IN MY EMAIL?

As a marketer, you're always looking for ways to improve your campaigns. You're on the ...

WHY IS MY CORE TABLE COUNT INCORRECT OR...

SYMPTOM The core table count doesn't match our AMS or keeps fluctuating.

WHY DOES THE CITY IN THE GEO TRACKING REPORT...

ANSWER The Cities tab within Geo Tracking lists the cities in which the email has been ...

WHICH METRIC AM I CHARGED FOR ATTEMPTED OR...

As a HighRoad client, you are invoiced based on total attempted.

WHAT ARE SYSTEM FIELDS AND WHAT ARE THE...

SYSTEM FIELDS Represent additional information that can be included in an export in ...

WHY ARE THE GOOGLE UTM PARAMETERS NOT...

SYMPTOMS When creating a campaign, you find that the uniquely specific UTM parameters ...

WHY ARE MY FIELDS NOT GETTING UPDATED BY MY...

SYMPTOM You have completed a list import, however, upon checking some of the contact ...

MY LIST WON'T REFRESH

SYMPTOM Are you trying to launch a campaign, but I keep getting the a notification my ...

WHAT ARE THE ADVANTAGES OF USING THE EMAIL...

OVERVIEW Within Adestra, if you navigate to your organization's Core Table, you can find ...

EMBEDDING A FORM ON YOUR SITE

If you are embedding a form on your site and running into issues with the form submitting ...

WHAT’S THE BEST WAY FOR A BRAND TO ASSESS...

As a Marketer, there are several actions you can take to ensure your deliverability ...

CAN I REMOVE MY UNSUBSCRIBE LINK FROM MY...

Commercial email messages are governed by CAN-SPAM law that organizations are obligated ...

HOW DO I SETUP DMARC?

DMARC is an authentication method for your domain. Office 365, Gmail and Yahoo now use it ...

HOW DO I VERIFY IF THE MESSAGE WAS SENT TO A...

HighRoad understands its vital for associations to reach their members. You may get a ...

WHY DOES THE MESSAGE SHOW SENT, BUT THE...

Adestra did its job and delivered the message. There's no deliverability problem. ...

WHY WASN'T THE MESSAGE SENT TO THE CONTACT?...

The contact was suppressed from the campaign either through list suppression, know ...

WILL USING EMOJIS IN MY SUBJECT LINE AFFECT...

Using emojis can look spammy. Using an arrow or some other illustration that can ...

HOW CAN I IMPROVE MY DELIVERABILITY

Every email that an email Marketer sends must clear a number of hurdles before it is ...

HOW IS A CONTACT ADDED TO THE KNOWN BOUNCE...

An address is categorized as a known bounce when three or more hard bounces occur over 16 ...

HOW DID MY CONTACT GET PUT ON THE KNOWN...

An email address is added to the previously bounced list when it meets the criteria of a ...

WHY AM I SEEING AN INCREASE IN MY OPENS AND...

The activity you are seeing is from spam bot clicks. Spam software checks will check the ...

HOW DO YOU WHITE-LIST ADESTRA'S SENDING IP...

Your members are using Office 365 and your email communications are bouncing you will ...

WHY DO I NEED AT TEXT VERSION OF MY EMAIL?

Your campaigns are sent using a multi-part MIME (Multipurpose Internet Mail ...

WHY ARE MY EMAILS GOING TO SPAM FOLDERS?

Any Association can get flagged as spam, either automatically by the server or manually ...

WHAT IF I CHOOSE NOT TO ACT ON MY...

Email is so fast and cheap that you can be tempted not to worry about this stuff. But, ...

CAN I PULL A REPORT OF ALL MESSAGES SENT TO...

Yes, Adestra allows a marketer to view or download their total number of campaign sends ...

LINK CHECK SHOWS ERROR MESSAGE OF COPIED...

My campaign won't launch and I'm receiving errors regarding my links.

WHY AREN’T MY INTERNAL OR EMPLOYEES EMAILS...

Inbox placement can be a difficult to pinpoint the exact issue. Email clients have a ...

HOW SUPPRESSION WORKS WITHIN AUTOMATION...

Answer When you have a campaign in automation (Send campaign stage) the automation will ...

WHY DIDN’T THE CONTACT GO THROUGH MY...

As a safety mechanism, existing contacts associated with any given List that is ...

USER RECEIVES AN ERROR AFTER LOGGING IN, OR...

Symptoms Enter the account name, username, and password, and upon submitting receive an ...

HOW DO I RESET MY PASSWORD OR ANOTHER USER’S...

FORGOTTEN YOUR PASSWORD TO ACCESS THE ADESTRA PLATFORM? NO WORRIES! Follow the first set ...

HOW DO I ADD A NEW USER?

FOR SHARED HIGHROAD SOLUTIONS ACCOUNTS: 1. Contact support@highroadsolution.com and ...