WHAT’S THE BEST WAY FOR A BRAND TO ASSESS ITS DELIVERABILITY HEALTH?

As a Marketer, there are several actions you can take to ensure your deliverability health. For example, changing up your content, making sure it's engaging and interesting to your audience. Using personalization to your members will not only delight your members. Still, it can help with increasing your sending score; moreover, it helps to ensure your message is landing in your members' inboxes. 

To help improve your deliverability, know where you stand with key deliverability metrics.

1. Delivery Rate is the first key metric you will want to look at is the number of emails measures your deliverability rate sends accepted out of the total email sends attempted. Looking at global averages, 95% or higher is to be a good deliverability rate. 
   
   
2. Inbox placement, while deliverability looks at the number of emails accepted by various email servers, the inbox placement rate looks at the percent of emails that make it to the inbox vs. going to the spam folder or bouncing. A good inbox placement rate is 87% or higher. 
   
   
3. The bounce rate looks at how many emails were not delivered out of the total attempted. A good bounce rate is less than 3%. And last you will want to review your unsubscribe rate. The unsubscribe rates are measured by the total number of opt-outs of the total sends attempted. Your unsubscribe rate should be below .1%.

For additional information on what other steps you can take to improve your deliverability check out our additional FAQs on deliverability.

REVIEW HIGHROAD'S DELIVERABILITY TOOLKIT

Everything you need to understand and optimize your Association's deliverability. Download best practices, cheat sheets, access to videos, and how-to-guides while getting insight from our Digital Advisors and our MARTECH specialists.
Read More