--- title: "How & What Series: How to Create a Keyword Strategy" description: In this webinar, we'll show you how establishing keywords for your 2016 content strategy will allow you to work smarter (not harder!) & more efficiently. image: https://blog.highroadsolutions.com/hubfs/highroadU_2016/Untitled_design_6.jpg --- [CLIENT LOGIN](https://site.highroadsolution.com/login) [CONTACT US](https://site.highroadsolution.com/contact-highroad) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=200&height=80&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](https://site.highroadsolution.com/home) ![u_logo.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/inbound-lunch-bunch-images/hru-logo.png?width=130&name=hru-logo.png "u_logo.jpg") # How & What Series: How to Create a Keyword Strategy [![](https://blog.highroadsolutions.com/hs-fs/hub/345438/file-2619976713.jpg)](https://blog.highroadsolutions.com/highroadu/author/lisa-campo) Content Leader [Lisa Campo](https://blog.highroadsolutions.com/highroadu/author/lisa-campo) May 31, 2016 10:52:34 AM Find me on: [LinkedIn](http://www.linkedin.com/in/lmcampo) [Twitter ](https://www.twitter.com/HighRoadLisa) ![Untitled_design_6.jpg](https://blog.highroadsolutions.com/hs-fs/hubfs/highroadU_2016/Untitled_design_6.jpg?width=1000&height=500&name=Untitled_design_6.jpg "Untitled_design_6.jpg") Keywords are the foundation of your website strategy. They help search engines understand what you do and help your personas find you. 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