According to ASAE Tech 2015, associations are fully focused on embracing disruptive technology to gain greater member insight and get more efficient. With so much talk about marketing automation, you need to know what it is, what it’s not and if your organization is ready to adopt the technologies and techniques to do it well. This webinar will provide an overview of what is meant by marketing automation and showcase associations who are thriving because they’ve added adopted new ways to market heir certification, education, event and content programs.