Content, Social & Digital Marketing | Data Analysis | quiz | interactive content | survey
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Data is the cornerstone of digital marketing, allowing individuals to make informed and concise decisions based on facts not intuition. As digital marketers, you can track and analyze users through clicks, opens, site visits and interactive content. Interactive content is your secret weapon to gathering data and generate leads.
Who is using interactive content?
Millennials! Millennials are not simply staring at their phones, they are engaged with technology. Watch them whilst they scroll through Facebook, like an image on Instagram, or take a quiz. Users are addicted to interacting with technology!
Why does this matter?
Acknowledging how individuals are interacting with content is critical to staying relevant in today’s market! To win over users, you must provide more than a passive blog. You MUST allow users to feel like a valued participant. People no longer want to watch the ball bounce, they want to bounce the ball themselves.
How to use interactive content to engage users and generate leads
Cut through passive content and make create a memorable experience with interactive content. Users are accustomed to interacting with technology, so they react well to this type on content. Capitalize on this by putting interactive content such as a quiz or survey on your pages. By placing a quiz or survey on your page you grab the user’s attention while collecting raw data! Interactive content can provide an email address, client interests and even pain points. This data will tell you how to draw users back and get them hooked.
For more information on interactive content tune in to Suzanne Carawan’s webinar Using Interactive Content to Turn Prospects into Clients on HighRoad U.
