Why You As The Marketer Should Be Utilizing A Twitter Ad

Welcome to 2017, a time where technology is constantly evolving and changing around us. What does that mean for your association? It just means that there are even more ways to make the message you are trying to get across more marketable than ever before.

Your association has reached a period in time where you can take full advantage of the marketing automation platform you have been successful on. It is also a time where we as the marketer are lucky enough to have social media out there that can be utilized to help create a stronger campaign or message.

This is where you insert a Twitter Ad Campaign into your marketing automation strategy. Why should you, you ask? Here’s what a Twitter Ad can do for you, just after hitting “Launch”. 

• Increase website traffic = “Use this to connect interest and discover new products. Effectively showcase your business and bring interested audiences to your site.” (Looking to promote a specific thing [event, product, membership, ect.]? This is for you)
  
  

• GROW your Twitter following = “Your follows amplify your message, on and off Twitter. Promote your account to build an engaged audience” (Which is always the goal isn’t it? Without growing your associations following, there is no association) 
  
  

• Maximize brand awareness = “Promote you Tweets to maximize your reach and raise awareness of your brands message” (Also huge) 
  
  

• Get more people TALKING about your business = “Research shows that increased engagement leads to brand lift and offline sales. Promote your Tweets to start conversations with the audience you want” (That never hurts)
   

It’s time to start exploring other ways to make sure our marketing automation message is reaching as many people as possible! 

Want to figure out “how” to do this? Click below to learn more about setting one of these campaigns up!