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Maneesha Manges

By: Maneesha Manges on March 10th, 2016

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What is HubSpot?

Inbound Marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

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Marketing strategies of today are completely different from what they were just a decade ago. Before the term inbound marketing was first introduced by Hubspot, the efforts that businesses put into the marketing process were rather different. Ads were placed on television and billboards, fliers were sent out in the mail and people would receive multiple email offers from businesses eliciting their business.

This all changed with the introduction of inbound marketing. Today, businesses find that they are spending less time on traditional forms of advertising and more time on things like blogs, social media posts and podcasts. Who would have known that Hubspot had the power to create a term that would become so powerful?

What is Hubspot?

While the company founder spoke the term inbound marketing into existence in 2005, it wasn't until 2007 that the company officially launched. In just a handful of years, the company grew dramatically and is now one of the most popular social media management sites available.

The concept behind Hubspot is rather simple. It is a place where you can manage all of your social media and inbound marketing efforts at once. The goal behind Hubspot is to build quality leads and turn those leads into customers.

Why Do I Need Hubspot?

It seems as though every day a new social media site appears on the market. While Facebook remains the most popular, businesses should also consider the impact that Twitter, Google+, Instagram and many other social media sites have on the success of the business.

For the best results, it is always a good idea to be heavily involved with all social media platforms that are being used by a company's most valuable customers. However, this means that businesses will need to spend a great amount of time managing and updating each of these sites. Plus, they will need to analyse the items that they do post in order to determine which posts are the most beneficial.

Naturally, most businesses don't have the necessary time to devote to this type of project. Since this is something that can easily become a full-time job, many businesses find themselves avoiding investing in social media at all. However, this is something that is very dangerous for a company to adopt. Marketing is quickly turning more and more towards inbound marketing, which makes ignoring it a mistake.

Hubspot is something that businesses use to help with this process. With the tools and services provided through Hubspot, making the necessary moves to keep inbound marketing successful is much simpler. Through this site, business leaders are able to focus more on running the company and less on the inbound marketing strategy because of the increased amount of time savings that is found with these tools.

What do I get with Hubspot?

Currently, there are three different levels available through Hubspot. Each level offers a few similar items:

  • SEO Recommendations
  • Blog Analytics and Publishing
  • Social Media Monitoring and Publishing
  • Keyword analysis
  • Calls-to-Action
  • Landing pages
  • Email marketing tools
  • Analytics

With each of the additional levels, businesses are able to gain more and more value from the site. Not only will users be able to manage their social media posts and any other form of inbound marketing, but they will have additional tools available to help them determine how to create the most valuable posts.

Learning how to properly utilize inbound marketing is something that many businesses struggle with. For this reason, Hubspot is chosen by many to help them create an effective campaign and to improve the success of their marketing strategies. If you are looking to learn more about how your business can benefit from Hubspot, be sure to contact us today.

About Maneesha Manges

Maneesha Manges is a seasoned digital marketing professional with 20 years of experience working in multiple markets and global companies. Her prior experience includes consulting roles in digital marketing strategy, data analysis, field marketing and social media. Maneesha holds a Master of Business Administration degree in High-Tech Marketing from American University’s Kogod School of Business and a Bachelor of Arts degree in Economics from Concordia University in Montreal.