THE TOP 5 PAIN POINTS FOR ASSOCIATION EMAIL MARKETERS–AND HOW TO SOLVE THEM

Jenny Lassi was recently interviewed by Mizz Information, herself, Maggie McGary on email marketing. Maggie recently found herself in charge of her org's email marketing program and realized it was time to bite the bullet to learn more about why email marketing is so painful. Maggie reached out to us to help her understand where the areas of the most complexity lie and why they're so tricky to navigate. 

In her article, Maggie provides a great explanation of the 5 biggest pain points and chiefareas of misunderstanding about email that association marketing professionals need to know:

1. Reputation: Email address is bouncing and/or continually being flagged as invalid/ineligible 
2. Authentication: Emails going directly to the spam folder abyss, 
3. Filter: Email getting delivered but member says they didn’t get it,
4. Feedback Loops (or FBL for those in the know): Email address mysteriously disappeared from the system, 
5. List Hygiene: Prospecting new members