The Power of MarTech: Aligning Marketing & IT Departments for Shared Success

JANUARY 16, 2015 3 pm EST

Have you heard of MarTech? It is the inevitable blending of marketing & technology and it’s becoming more and more of a trend to see in associations. As more budget moves to digital, the need for technical marketers increases. Likewise, as more of the marketing moves to inbound methodologies for acquisition purposes, the reliance on technology to provide accurate data increases. The co-dependent nature of martech requires that the marketing and technology teams are closely aligned and moving in lock step. Join this webinar to learn first-hand how one organization was able to align its marketing & technology departments to work effectively, efficiently and creatively (they even started to have fun). Stop the animosity, clear out any mysteries and debunk long-held myths about marketers and technologists! This is one webinar you don’t want to miss!