Q2 Innovation Client Call is June 30th

Mark your calendars for June 30th because it's time for our Q2 Client Innovation Call! We call Q2 the Marathon Quarter because of the sheer number of activities, projects and events that we've completed.

Big Observations for Q2

The biggest thing we noticed during Q2 is the emphasis on reporting and the need for better member insights. You guys have spoken and asked us hard questions such as "Why is it so hard to get data together in one place so it's actionable?".  We also heard time and time again that organizations are under pressure to have a deeper understanding of their members so that experiences can be personalized. It seems like we're finally at an inflection point where we're willing to stop mass mailing and really take on contextual marketing.

It's about time because it's the end of Q2 2015 and email marketing should not be taking up more than 80% of your time, budget and frustration level! We're diligently working on new products such as Reporting+Plus and bringing new products like @Pay and BrightInfo to the association community to make the lives of marketing and IT much, much easier (and friendlier!).

Join us to talk about what's happening in the client base in terms of shifts in budgeting & decision making and how you can get more out of your HighRoad partnership.