Marketing Automation That Grows With You

When considering different marketing automation systems, it can be tempting to allow platform cost to outweigh the features and functionality needed to ensure success now and in the future for your organization.  After all, there are limits to an organization's resources.  However, if you only focus on the short term requirements for potential systems, you may find that down the road your marketing automation system is unable to grow with your organization's needs.  An article, written by Patrick Groover at Marketo, lists 9 questions to consider when deciding which system will be right for you.  These questions will help ensure that the investment you make today will continue to sustain and support your marketing strategies tomorrow.

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