Email Marketing | Marketing Automation | best practices
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Does your organization have lapsed members? We all do! Not all hope is lost, however, if you run the right campaign.
What Is a Win-Back Campaign?
A Win-Back campaign is designed to get in front of lapsed members and motivate them to renew. There are a few ways to do so but you must act fast as a lapsed member is more likely to renew within the first two months of their lapsed membership.
How to Execute
There are a number of ways to run a win-back campaign based on your goals. See below for a list of options on how to execute.
- Create strong emotional appeal
- Add value and hyper-personalized messages
- Add dynamic content
- Automated membership lifecycle messages
- Automated workflow
- Manual 3-Touch Point Program
For more information on winning back lapsed members, strategies, and more, see below for our On-Demand video where our Direction of Operations, Jenny Lassi, walks through every step of the process.
*Information courtesy of ASAE Lunch Learning Webinar: Win Back Lapsed Members
