Lead Generation & Growth Strategies | Content, Social & Digital Marketing | Analyst Briefs
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Lead Generation & Growth Strategies | Content, Social & Digital Marketing | Analyst Briefs
Content marketing is the creation and distribution of relevant, valuable content to attract a specific audience in order to drive engagement. The main objective of content marketing is to generate leads, and as a marketing strategy it can be quite effective. Demand Metric Chief Analyst Jerry Rackley and our own CMO Suzanne Carawan discuss how organizations are successfully using content marketing as a lead gen tool. In addition, they discuss:
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