HighRoad Solution Named Platinum Agency Partner by HubSpot
Associations Turning to Marketing Automation to Fuel Growth
Ashburn, VA, March 4, 2016---HighRoad Solution, the only digital agency focused exclusively on associations to offer email, automation and inbound marketing services announced that it has been elevated to a Platinum-level agency partner by HubSpot, a leading software developer of marketing automation platforms.
“Our inbound digital marketing practice has grown exponentially since its founding in 2014,” stated Chief Marketing Officer, Suzanne Carawan. “Associations of all sizes are adding marketing automation platforms to build out their digital ecosystems in order to gain greater insight into member behavior. We partnered with HubSpot to offer enterprise-level functionality that we can integrate into the technology stack of today’s associations, as well as expanded our service offerings to provide the marketing support needed to undertake digital transformation.”
Since partnering, HighRoad Solution has implemented HubSpot and integrated the platform through its +Plus product line with leading association management software and customer relationship platforms including Abila’s NetForum Enterprise, Aptify, Personify360, ACGI’s Association Anywhere and Salesforce.
In addition to integration, HighRoad Solution’s inbound practice provides services to support modern association marketing departments including persona development, content marketing strategy, lead scoring and sales enablement programs to support associations’ needs to adapt and grown in a mobile-based, digital-first business environment.
About HighRoad Solution
HighRoad Solution is the only digital marketing agency endorsed & used by ASAE. We combine digital & database platforms to increase revenue, member insight & efficiency. Whether you need email, marketing automation or inbound marketing, we have the subject matter and technical experts to deliver the solution you need.
