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Suzanne Carawan

By: Suzanne Carawan on October 21st, 2013

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HighRoad Solution is the Technology Sponsor for Aptify's 2013 User Group Conference

HighRoad News & Events

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eMessaging Provider to the Not-for-Profit Community Supports the Aptify Community

Monday, October 21st, Ashburn, VA—HighRoad Solution, the only technology provider of integrated eMessaging communication that is used by and endorsed by the American Society of Association Executives (ASAE) is the top sponsor for the 2013 Aptify User Conference being held in Austin, Texas this week. HighRoad Solution provides eMessaging solutions such as email marketing automation, survey and webinar integration with the Aptify member management system to allow organizations to offer personalized, member-driven digital communications.

Ronald McGrath, Chief Technology Officer of HighRoad Solution, serves as the chief architect for the Aptify integrations with HighRoad communication products. “The flexibility that the Aptify platform allows empowers organizations to create new member benefit programs. We have clients that are now able to auto-populate newsletters using the same content found on their website, filtered by preference tags that the member selected and delivered on their mobile device. Our clients are seeing open rates that are skyrocketing with members getting content that they really want in the way they want without the organization doing any additional work. That’s what we call next generation eMessaging.”

HighRoad Solution will present two sessions to showcase its next generation eMessaging innovations. Solutions created for the American Dental Association, the New York State Society of CPAs, Professional Convention Management Association, American Society of Association Executives and Aptify, itself a HighRoad client, will be presented by Ron McGrath and client representatives.

Aptify and HighRoad Solution have been strategic partners since 2010. The two companies support more than 25 joint clients that represent millions of association members.