<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=520757221678604&amp;ev=PageView&amp;noscript=1">
Suzanne Carawan

By: Suzanne Carawan on January 28th, 2016

Print/Save as PDF

Does Email Marketing Give You Heartburn? The American Gastroenterological Association Has the Remedy

Email Marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

HighRoad Solution Celebrates Successes with our Cookie Celebration

A big congraulations go out to our client partners at AGA for the launch of their hyper-personalized member newsletter that runs on our award-winning Intelligent Contextual Email (ICE) product (yeah, we had to name drop because the product's name is ICE).  However, you know what's cooler than ice? The double bonus effect that AGA is seeing from being able to automatically match its website content to member profile preference information and deliver the information automatically through email. 

Enabling an organization to better serve its members through leveraging existing content and allowing the member to drive their own content email experience? Oh yeah, that's cooler than cool. That's ICE.

Sure, this isn't regular email. No human has enough time in the day to sit around and custom craft an email that is personalized for each individual member (and we mean real personalization, not Dear <Your Name Here> and why should you? Technology's role is to take the low-value, time-heavy tasks off of humans so that humans can be freed up to innovate and ideate.

AGA believes in the value of a staff that can focus on content creation and analysis to serve the members rather than the time consuming manual process of email creation and distribution. They want their staff to focus on really knowing their members' interests, tastes and behaviors so that they can focus on creating programs and products/services that members actually want.

Congratuations AGA! You have provided a remedy that associations can take to end association email heartburn.