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Jenny Lassi

By: Jenny Lassi on November 20th, 2013

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Deliverability Monitoring

Email Marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

How taking the HighRoad helps your organization reach an inbox: When you choose the HighRoad Solution Campaign eMail tool, you’re not only choosing a top tier enterprise eMail solution, you are also backed by several teams of experts all working together to ensure that your eMails reach your eMail recipient inboxes. Out-of-the-box, you will benefit from:

  • Managed Feedback Loops (FBLs): Your HighRoad account has FBLs in place with all ISPs once your account has been created. They will automatically manage feedback from recipient servers to manage bounces and/or opt-out any recipient who reports your eMail as SPAM.
  • Reputation  Monitoring: The HighRoad DMS team monitors authentication, list hygiene and SPAM complaints resulting from your eMail campaigns. The HighRoad DMS team will bring any issues to your attention should any arise.
  • Deliverability Consulting: If you are experiencing a deliverability issue, the HighRoad Deliverability Monitoring team is available to get to the root of the issue quickly and consult with your team to improve eMail campaign performance. Simply call HighRoad Solution support at 703-297-8886.

IP Address Options An Internet Protocol address (IP address) is a numerical label assigned to each device (example: Your HighRoad account) participating in a computer network that uses the Internet Protocol for communication. Your HighRoad account will be placed onto a shared IP address unless you choose to upgrade to a dedicated IP address. HighRoad recommends a dedicated IP address for any organization sending eMail volumes greater than 100,000/month or for organizations who do not want their sending reputation to be affected by sending activity of other organizations. Note - If there is a deliverability issue, we will reach out to your team the same day with an eMail that looks like this: Subject Line: HighRoad Deliverability Monitoring Has Your Back! The eMarketing Consultants at HighRoad review sending activity and IP address activity daily to ensure all clients are experiencing optimal deliverability. If we see anything that requires action, we take it. If there is anything that requires your action, we bring it to your attention. This is just another benefit you get when you take the HighRoad. Account: ACME Association IP Address: 67.216.226.18 Action: HighRoad delisted a Spamcop.net Blacklist Listing on 11/6/13 Next Steps: Ensure that DKIM/SPF authentication is in place to avoid going to bulk folders or missing.