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Jenny Lassi

By: Jenny Lassi on February 20th, 2015

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Automate. Everything. Period.

Email Marketing | Lead Generation & Growth Strategies | Content, Social & Digital Marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article
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The mission statement for your association/non-profit is your mantra. The underlying mission of association professionals is to offer information/events that supports the mission while simultaneously increasing membership and revenue.

How do you increase membership and revenue?

Automate. Everything. Period.

Why? So you can reallocate resources to analyze communication engagement metrics, collect data, test, focus on strategy to increase membership and revenue.

In our 2014 State of Digital Marketing in Associations Research Report (conducted by our partner Demand Metric, the leader in digital marketing research & analysis) 81% of association professionals who participated said email is considered the most effective tactic for association marketing. 98% said email marketing is the most frequently used marketing tactic. The email channel owners are Marketing/Communications hands down.

The HUGE elephant in the room we help identify for associations every day is how to merge the gap between IT/programmatic approaches to data/email automation and the Marketing/Communications team that creates content and launch Emails.

The end result is automation.

Bottom line, Marketing/Communications should focus on crafting stellar content once (on your website) and letting automation do your segmentation and launch the newsletter pulling content from your website. Publishing content on your website and recreating the content in a newsletter is a waste of your valuable time. Automation is the only thing that makes sense if your website has RSS feed capabilities.

Join us Friday, February 27th, 2015 for a webinar on automation using a HighRoad/NFIB real world case study to see how the ROI on automation will win you over. 
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